Senior Influencer Strategy Associate

Influencer Content Strategy & Execution - Translate brand and business strategies into structured content plans, executing roadmaps for campaigns, launches, and partnerships while safeguarding brand and talent positioning. - Lead cross-functional collaboration across creative, production, and digital teams, providing clear briefs and ensuring consistent visual identity, tone, and quality standards. - Act as the liaison between clients and creative teams, aligning expectations, managing feedback, and ensuring timelines and compliance are met. - Monitor performance analytics, flag inconsistencies, and deliver actionable insights to optimise content strategy and maintain competitive positioning. Digital Performance & Analytics - Develop and manage comprehensive editorial calendars across talent-led digital and social platforms. - Analyse key performance indicators including engagement rate, reach, impressions, click-through rate, conversion, and audience insights to optimize talent-led campaign strategies. - Establish reporting dashboards to track content effectiveness and audience growth. Campaign Management - Develop structured pre-launch, live activation, and post-campaign execution frameworks for studio programmes and client campaigns. - Coordinate announcement timelines, internal briefing flows, and escalation management for high-profile campaigns or talent matters. - Prepare post-campaign performance reports including analytics summaries, delivery assessments, and stakeholder feedback insights. - Ensure execution aligns with approved objectives, KPIs, budgets, and client expectations Talent Relationship Management - Serve as the primary liaison for talents, managing day-to-day deliverables and ensuring all engagements are professionally briefed and executed. - Develop and maintain talent briefs, activation guides, and content schedules to ensure seamless preparation and delivery. - Build and nurture strong talent relationships, handling contracts, usage rights, and conflict resolution to protect long-term partnerships. - Maintain an updated talent roster and collaborate with Sales & BD to identify growth opportunities across brands, formats, and platforms. Governance and Risk Discipline - Oversee content management across owned platforms to ensure accuracy, timeliness, and brand alignment. - Conduct periodic content audits and recommend improvements in structure, UX, and content effectiveness. - Ensure adherence to approval workflows, brand integrity standards, and contractual content obligations. - Maintain proper documentation, approvals, and version control for all official project and campaign materials. - Exercise strong judgement in handling sensitive client or talent matters to mitigate reputational and commercial risks. Requirements - Bachelor’s degree with 5–7 years’ experience in media, talent, or creative environments spanning content, client servicing, and project management. - Experience managing talents/influencers and delivering multi-stakeholder campaigns end-to-end; public sector exposure is a plus. - Strong strategic, editorial, stakeholder, and communication skills. - Detail-oriented and highly organised, with the ability to manage multiple projects under pressure while upholding governance standards. - Proficient in Google Workspace, project management, social analytics, CMS, and creative tools; Mandarin content experience is an advantage.