Performance Marketing Specialist
Job Summary
We are seeking a Performance Marketing Specialist to manage and optimize paid media campaigns across various platforms while acting as a strategic partner to clients. This role requires a balance of hands-on campaign execution and client-facing communication to drive measurable business results. The ideal candidate will be analytical and proactive, working closely with internal teams to deliver high-performing digital strategies.
Responsibilities
- Manage and optimize Meta, Google, and TikTok campaigns
- Monitor budget allocation and campaign performance metrics
- Present insights and reports to clients
- Collaborate with internal creative and strategy teams
Required Skills
- 2–4 years Performance Marketing experience
- Meta, Google, and TikTok Ads proficiency
- GA4, GTM, and conversion tracking expertise
- Analytical and presentation skills
Job Details
Key Responsibilities:
1. Performance Marketing
- Plan, execute, monitor, and optimize campaigns across Meta, Google, and TikTok.
- Manage campaign budgets and ensure efficient allocation of media spend.
- Conduct audience targeting, retargeting, and A/B testing to improve campaign performance.
- Monitor campaign performance and identify opportunities for growth and optimization.
- Ensure accurate tracking through Meta Pixel, GA4, Google Tag Manager, and conversion tracking tools.
2. Client Management & Communication
- Attend client meetings and performance review sessions.
- Present campaign results, insights, and recommendations clearly and confidently.
- Respond to client queries regarding campaign performance and digital marketing best practices.
- Build strong client relationships through proactive communication and strategic thinking.
- Translate technical performance metrics into business-focused recommendations.
3. Reporting & Analysis
- Prepare weekly and monthly campaign reports.
- Analyze campaign performance and provide actionable insights.
- Track and report on key metrics including CPL, CPA, ROAS, CTR, CPM, and conversion rates.
- Support forecasting, budget planning, and campaign recommendations.
4. Internal Collaboration
- Work closely with creative, strategy, and account teams to develop effective campaign approaches.
- Provide creative feedback based on campaign data and audience performance.
- Stay updated on platform changes, trends, and emerging opportunities.
Requirements:
- 2–4 years of experience in Performance Marketing or Paid Media.
- Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
- Working knowledge of GA4, GTM, Meta Events Manager, and conversion tracking.
- Experience presenting campaign results and recommendations to clients.
- Strong communication and presentation skills.
- Ability to manage multiple accounts and priorities in a fast-paced agency environment.
- Strong analytical and problem-solving abilities.
Bonus Points:
- Agency experience.
- Experience handling multiple client accounts.
- Google, Meta, or TikTok certifications.
- Experience with lead generation and conversion-focused campaigns.