Marketing Executive
Job Summary
We are looking for a creative and results-driven Marketing Executive to support our brand growth and customer acquisition. You will be responsible for planning and executing digital marketing campaigns across various platforms. The role involves managing social media content, collaborating with the design team, and monitoring campaign performance to drive business growth.
Responsibilities
- Plan and execute digital marketing campaigns
- Create and manage social media content
- Monitor and analyse campaign performance
- Collaborate with sales and design teams
- Manage influencer and KOL partnerships
Required Skills
- Digital marketing strategy
- Content creation
- Market research and analysis
- Communication skills
- Mandarin proficiency (preferred)
Job Details
Key Responsibilities:
- Plan and execute marketing campaigns across digital platforms (social media, ads, website)
- Manage and create content for social media (Facebook, Instagram, TikTok, XiaoHongShu, etc.)
- Coordinate marketing activities including promotions, events, and campaigns
- Work closely with the design team on marketing materials and creatives
- Monitor and analyse campaign performance (engagement, leads, conversions)
- Support lead generation and collaborate with the sales team to drive business growth
- Conduct market research on competitors and industry trends
- Assist in managing influencers/KOL collaborations and partnerships
Requirements:
- Bachelor’s Degree in Marketing, Business, Communications, or related field
- 1–3 years of experience in marketing (fresh graduates with strong interest are welcome)
- Familiar with digital marketing tools and social media platforms
- Good written and verbal communication skills
- Mandarin proficiency is an added advantage (for Mandarin-speaking market)
- Creative, proactive, and able to work in a fast-paced environment
Good to Have:
- Experience in beauty, wellness, or healthcare industry
- Basic knowledge of content creation tools (Canva, CapCut, Adobe, etc.)
- Experience with paid ads (Meta Ads, Google Ads, TikTok Ads)