Digital Marketing Executive
Job Summary
We are looking for a passionate Digital Marketing Executive with 1-2 years of experience to join our fast-paced agency. You will be responsible for planning and executing marketing campaigns, including SEO/SEM, social media, and email marketing. The role requires strong analytical skills and the ability to optimize performance to drive ROI and achieve campaign goals.
Responsibilities
- Plan and execute SEO/SEM and social media campaigns
- Monitor and report campaign performance (ROI & KPIs)
- Optimize user funnels and conversion points
- Collaborate with clients and vendor partners
Required Skills
- 1-2 years of digital marketing experience
- Proficiency in Google Analytics and SEMrush
- Experience with Google Ads and GDN
- Strong analytical and data-driven mindset
Job Details
Responsibilities:
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Assist in designing, building and maintaining our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Assist in planning, executing, and measuring experiments and conversion tests.
- Collaborate with clients and other vendor partners.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Assist in researching and engaging with KOLs / Content Publishers.
- Assist in monthly-end digital marketing reports.
Requirements & Desired Skills:
- Degree in marketing or a related field.
- Proven working experience in digital marketing.
- Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Experience in optimizing landing pages and user funnels.
- Knowledge of website analytics tools (e.g., Google Analytics, Social Media Analytics, YouTube Analytics, SEMrush for SEO).
- Working knowledge of ad serving tools.
- Any experience in setting up and optimizing Google Ads and GDN campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.