AI Marketing Intern
Job Summary
Simplyfi Malaysia is seeking an Internship AI Marketer to join their fast-moving fintech team. You will build AI-assisted campaigns and content from idea to execution, combining storytelling, data, and automation. This role offers hands-on experience in prompt engineering, creative production, and campaign optimization.
Responsibilities
- Plan and design AI-enabled marketing campaigns
- Produce short scripts, storyboards, and visual assets
- Track campaign performance and run A/B tests
Required Skills
- Script writing and video editing
- Generative AI prompt techniques
- Digital marketing and basic analytics
Job Details
Responsibilities
Campaign Design
- Plan and brief AI-enabled marketing concepts that align with product goals and regulatory needs in fintech.
- Define target audiences, messaging tests, and performance metrics for each campaign.
- Coordinate timelines and assets with product and compliance to ensure launch readiness.
Content Production
- Write short scripts and storyboards for digital video and explainers that simplify financial concepts.
- Create or oversee visual assets using creative design and computer-aided design tools for social and display channels.
- Edit and optimise video cuts for mobile-first viewing and platform-specific specs.
Measurement & Optimization
- Use analytics to track campaign performance and recommend iterative improvements each week.
- Run A/B tests on creative and messaging and document learnings for scaling successful plays.
- Work with paid media to align creative with bidding and budget strategies to improve ROAS.
Requirements
Qualifications & Experience
- Fresh graduate or equivalent with 0 years of professional experience, ideally in marketing, media, or design.
- Portfolio or project samples showing script writing, digital video, or creative design work are required.
- Basic awareness of fintech products or consumer finance is preferred but not mandatory.
Hard Skills & Knowledge
- Competence in script writing and storyboarding for short form video content.
- Hands-on experience with video editing, digital marketing tools, and basic computer-aided design software.
- Familiarity with social media ad platforms, campaign tracking, and basic analytics reporting.
- Comfort learning prompt techniques for generative AI to assist content ideation and production.
Soft Skills & Qualities
- Strong creative thinking with an appetite to test new ideas and learn from results quickly.
- Clear communicator who collaborates well with product, compliance, and engineering teammates.
- Organised, reliable, and able to manage multiple small projects on short timelines.
- Curiosity about AI tools and a pragmatic approach to using them to save time and improve outcomes.