Paid Ads Marketer
Job Summary
This role involves planning, executing, and optimizing paid advertising campaigns across multiple digital platforms including Google, Meta, and TikTok. The focus is on driving high-quality traffic and conversions while managing campaign budgets effectively. Success requires a data-driven approach to monitor KPIs and implement continuous performance improvements.
Responsibilities
- Manage multi-channel paid ad campaigns
- Monitor and optimize KPIs (CTR, CPC, CPA, ROAS)
- Collaborate with creative teams on ad content
- Oversee campaign budgets and ad spend
- Conduct A/B testing and performance reporting
Required Skills
- 3+ years paid media experience
- Expertise in Google, Meta, TikTok, and DSPs
- Strong conversion optimization skills
- Data analysis and interpretation
- Experience in high-conversion environments
Job Details
Responsibilities:
- Develop and manage multi-channel paid ad campaigns.
- Monitor KPIs (CTR, CPC, CPA, ROAS) and optimise accordingly.
- Work with creative and content teams for compelling ad copies and visuals.
- Manage campaign budgets and ensure optimal ad spend efficiency.
- Conduct A/B testing and performance reporting.
Requirements:
- 3+ years of paid media experience (Google, Meta, TikTok, DSPs).
- Proven track record in user acquisition and conversion optimisation.
- Analytical mindset, strong in campaign data interpretation.
- Experience in entertainment or high-conversion environments preferred.