Marketing Executive
Job Summary
The Marketing Executive is responsible for developing and implementing marketing strategies to support company objectives. This role involves creating engaging content across multiple channels, coordinating with teams, and analyzing campaign performance. Additionally, the role includes managing media relationships and supporting promotional events.
Responsibilities
- Develop marketing communication strategies
- Create content for multi-channel campaigns
- Monitor and analyze marketing metrics
- Manage media and stakeholder relationships
- Collaborate on visual/multimedia content
Required Skills
- Degree in Marketing or related field
- Strong writing and communication skills
- Social media management experience
- SEO and web traffic knowledge
- Proficiency in Mandarin (advantage)
Job Details
Responsibilities:
- Develop and implement comprehensive marketing communication strategies to support the company's objectives.
- Create engaging content for various channels including social media, website, email, and advertising campaigns.
- Coordinate with internal teams and external partners to ensure brand consistency across all communications.
- Monitor and analyze marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed.
- Stay up-to-date with industry trends and best practices in marketing communications.
- Manage relationships with media outlets, influencers, and other stakeholders to maximize exposure opportunities.
- Assist in organizing events, trade shows, and other promotional activities.
- Assist in online sales.
- Collaborate with design and multimedia teams to produce high-quality visual and multimedia content.
- Provide regular reports and updates on marketing communication activities to Management.
Requirements:
- Diploma/Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
- Strong written and verbal skills, with practical experience in writing marketing content.
- Active and relevant experience in social media.
- Able to read and write Mandarin is an added advantage.
- Knowledge of SEO best practices and web traffic metrics.
- Excellent communication and teamwork skills.
- Creativity and a keen eye for detail.