Social Media Marketing
Job Summary
Brandfinity is looking for a Social Media Marketing professional to develop content strategies, execute digital campaigns, and manage community engagement. The ideal candidate will assist in multimedia content production, monitor ad performance, and analyze social media metrics. This is a hybrid internship role based in Cheras.
Responsibilities
- Develop content strategies and monthly calendars
- Produce multimedia content like videos and graphics
- Execute and monitor paid social ad campaigns
- Engage with micro-influencers and track collaborations
- Analyze social media metrics and generate performance reports
Required Skills
- Familiarity with major social platforms
- Basic proficiency in design tools like Canva or CapCut
- Understanding of paid social ads
- Strong copywriting skills in English and/or Bahasa Malaysia
- Ability to analyze basic analytics and KPIs
Job Details
Job Responsibilities:
Content Strategy & Planning
- Develop monthly social media content calendars aligned with brand goals and campaign plans.
- Conduct competitor research to identify opportunities for content differentiation and engagement growth.
Creative Production
- Assist in producing multimedia content such as short videos, reels, stories, graphics, and basic motion visuals.
- Work closely with designers, photographers, and videographers to ensure content matches brand identity and messaging.
Campaign Execution
- Support the execution of paid advertising campaigns on platforms such as Meta Ads, TikTok Ads, and LinkedIn Ads.
- Monitor ad performance and assist in optimizing campaigns to maximize ROI.
Community & Influencer Engagement
- Identify and engage with micro-influencers or creators relevant to the brand's niche.
- Support collaboration efforts with influencers, including outreach, coordination, and content tracking.
Brand Reputation & Social Listening
- Monitor brand mentions, trends, and conversations to identify opportunities or potential issues.
- Prepare insights to support brand reputation management and audience engagement strategies.
Reporting & Analytics
- Generate weekly or monthly social media performance summaries highlighting KPIs, audience insights, and growth opportunities.
- Provide recommendations to improve engagement, reach, and content effectiveness based on analytics.
Process Improvement
- Stay updated with the latest social media platform updates, algorithm changes, and best practices.
- Continuously propose new ideas for content series, campaigns, or engagement tactics.
Requirements:
- Genuine interest in social media, content creation, and digital marketing trends.
- Familiar with major social platforms (Instagram, TikTok, Facebook, LinkedIn) and how content performs on each.
- Basic proficiency in content/design tools such as Canva, CapCut, or Adobe Creative Suite is a plus.
- Exposure to or interest in paid social ads (Meta Ads, TikTok Ads, LinkedIn Ads) is an advantage.
- Comfortable working with data — able to read basic analytics/KPIs and turn them into simple insights.
- Strong written communication and copywriting skills in English and/or Bahasa Malaysia.
- Detail-oriented, organised, and able to manage multiple content pieces and deadlines at once.
- Proactive and collaborative, comfortable liaising with designers, videographers, and external creators/influencers.
- Able to commit to a minimum 3-month internship, hybrid working arrangement based in Cheras.
- A portfolio of past content work (personal or academic) is a plus but not mandatory.