Digital Marketing Intern

Digital Marketing & Social Media Intern Key Responsibilities Social Media Management - Maintain an active and consistent presence on Facebook, Instagram, TikTok, and other assigned platforms. - Plan and schedule posts based on the company’s content calendar. - Create engaging social media content, including posts, stories, reels, and short-form videos. - Write captions, promotional copy, video scripts, headlines, and calls to action. - Monitor comments, messages, and audience engagement. - Research current trends, competitors, and new content opportunities. - Help grow the company’s followers, reach, engagement, and brand awareness. Content Creation - Develop creative ideas for social media campaigns and promotional content. - Assist with video shooting, editing, and short-form video production. - Write video scripts, hooks, captions, and marketing copy. - Create product demonstrations, educational content, promotional videos, and lifestyle content. - Adapt content for different platforms and target audiences. - Maintain an organised library of photos, videos, designs, and marketing materials. Graphic Design and Digital Advertising - Design social media posts, promotional banners, advertisements, product visuals, and campaign materials. - Use Canva, Adobe Photoshop, Illustrator, or similar design tools. - Resize and adapt designs for Facebook, Instagram, TikTok, websites, and advertisements. - Assist in preparing creatives and copy for social media advertising campaigns. - Monitor basic advertising results and prepare performance updates. - Ensure all content follows the company’s branding and visual style. E-Commerce and TikTok Shop Support - Assist with managing and monitoring the company’s TikTok Shop and other e-commerce platforms. - Update product listings, descriptions, images, prices, and promotional information when assigned. - Monitor products, campaigns, vouchers, customer engagement, and shop performance. - Support product launches, affiliate activities, livestream preparation, and sales campaigns. - Help identify opportunities to improve product visibility, customer engagement, and online sales. Reporting and Coordination - Track basic content performance, including reach, views, engagement, follower growth, enquiries, and conversions. - Prepare weekly or monthly social media performance reports. - Coordinate with the team on promotions, product launches, events, and marketing campaigns. - Perform other related marketing duties assigned by the supervisor. Requirements - Currently studying or recently graduated in Marketing, Mass Communication, Business, Multimedia, Graphic Design, or a related field. - Familiar with Facebook, Instagram, TikTok, and current social media trends. - Able to write clear and engaging captions, scripts, and promotional copy. - Basic graphic-design skills using Canva, Photoshop, Illustrator, or similar tools. - Basic video-editing skills using CapCut, Premiere Pro, or similar tools. - Creative, responsible, organised, and able to meet deadlines. - Willing to learn and comfortable working both independently and with a team. - Comfortable appearing in videos is an advantage but not compulsory. - Knowledge of e-commerce platforms, TikTok Shop, Meta Business Suite, or digital advertising is an advantage. - Good communication skills in English/Bahasa Malaysia/Chinese. What You Will Learn - Social media planning and management. - Content creation, video production, and copywriting. - Graphic design and brand communication. - E-commerce and TikTok Shop operations. - Digital advertising and performance reporting. - Campaign planning and audience engagement.