Digital Marketing Executive
Job Summary
The Digital Marketing Executive will be responsible for creating engaging content and managing social media presence to drive traffic. You will plan and optimize advertising campaigns while analyzing performance data to provide actionable insights. The role also involves implementing CRM strategies to improve lead conversion rates and monitoring digital marketing trends.
Responsibilities
- Manage social media platforms and content creation
- Execute and optimize digital advertising campaigns
- Analyze campaign performance and report metrics
- Optimize CRM journeys and lead management
Required Skills
- Digital Marketing & Social Media Management
- Data Analysis & Reporting
- Basic Graphic Design (Canva)
- CRM familiarity (HubSpot)
- Trilingual (English, Chinese, Malay)
Job Details
Responsibilities:
- Create creative, engaging, and high-quality content to drive traffic and engagement across social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok).
- Manage and maintain all social media accounts, ensuring consistent branding and timely updates.
- Plan, execute, and optimize social media advertising campaigns, including budget allocation, audience targeting, ad creation, and performance monitoring.
- Prepare weekly and monthly marketing reports, including campaign performance analysis and actionable insights.
- Develop and implement optimization strategies for CRM journeys and lead management to improve conversion rates.
- Monitor digital marketing trends, competitor activities, and emerging opportunities to enhance overall marketing effectiveness.
Requirements:
- Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent practical experience.
- Strong teamwork skills with a positive attitude and professional work ethic.
- Hands-on experience with major social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok).
- High attention to detail and strong organizational skills.
- Basic design skills (e.g., Canva); familiarity with HubSpot is an added advantage.
- Proficiency in English, Chinese, and Malay to effectively communicate with diverse clients and stakeholders.