Junior Marketing Executive

Requirements Digital Marketing and Search - Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords. - Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert. - Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers. - Manage the agencies and suppliers that deliver SEO and SEM campaigns, setting briefs and targets, reviewing monthly performance against agreed KPIs and budgets, escalating underperformance, and handling quotations, purchase requisitions, and invoice tracking. - Own the day to day social media calendar across the group’s channels, publishing on schedule, responding to inbound messages within one working day, and escalating sales-qualified enquiries to the relevant business unit. Content, Brand and Campaigns - Produce and adapt marketing content including short-form copy, case studies, product one-pagers, and simple graphics and video edits, holding a consistent brand voice across multiple companies and product brands. - Run email marketing and nurture campaigns, segmenting the marketing database in line with Personal Data Protection Act 2010 consent requirements, and reporting open, click, and conversion performance. - Maintain the marketing asset library and brand guidelines, keeping logos, templates, decks, sales collateral, and product descriptions current and correctly versioned for each company and brand. Events, Web and Reporting - Coordinate exhibition and event preparation end to end: booth collateral, brochures, banners, giveaways, demo assets, shipping and customs paperwork for overseas events, vendor liaison, and post-event lead handover to sales. - Prepare and circulate marketing briefing materials for internal teams, collecting input from sales, presales, and delivery colleagues and keeping them supplied with approved messaging for the group’s brands. - Coordinate website improvements by collating change requests, briefing internal developers or external vendors, testing across devices and browsers, and tracking issues to closure. - Manage inbound lead flow and CRM hygiene, capturing and qualifying leads, routing them to the correct business unit within the agreed response time, and keeping records accurate enough to report marketing contribution to pipeline. - Maintain marketing reporting using web and campaign analytics, delivering a monthly dashboard covering traffic, engagement, lead volume, and campaign cost per lead. SKILLS & QUALIFICATIONS Must Have - Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business, or a related discipline. - Approximately 1 to 2 years of hands-on digital marketing experience, including direct responsibility for SEO and paid search or paid social campaigns. - Experience briefing and reviewing the work of external agencies, freelancers, or suppliers, and tracking spend against budget. - Demonstrated experience publishing and managing content on business social media channels. - Working knowledge of Google Analytics 4 and Google Search Console, with the ability to turn campaign data into a clear recommendation. - Practical skills in keyword research, on-page optimization, and campaign setup across Google Ads, Meta Ads, and LinkedIn Ads. - Content management system publishing and basic HTML and CSS troubleshooting. - Professional written and spoken English and Bahasa Malaysia, used daily for content production, vendor liaison, and stakeholder communication. - Strong organizational skills and attention to detail, with the ability to run several campaigns and an exhibition calendar in parallel. - Valid passport, or willingness to obtain one, for overseas exhibition travel. Good To Have - Exposure to business-to-business or enterprise technology marketing. - Experience supporting trade shows or exhibitions, locally or overseas. - Understanding of how AI and generative search engines surface and cite content. - Technical SEO and structured data markup, retargeting, audience segmentation, and A/B testing. - Dashboarding in Looker Studio or an equivalent tool. - Design and video skills in Canva or Adobe Creative Cloud, including short-form video editing. - CRM and marketing automation exposure, including lead scoring. - Additional language proficiency where it supports specific overseas markets. - Google Analytics, Google Ads, or comparable digital marketing certification.