Performance Marketing Specialist

Plan, execute, optimize, and scale digital advertising campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms. Monitor and improve campaign performance to achieve traffic, lead generation, conversion, CPA, ROAS, and revenue targets. Conduct audience research, keyword research, competitor analysis, and A/B testing to continuously improve campaign effectiveness. Set up and maintain analytics infrastructure including GA4, GTM, conversion tracking, pixels, and attribution measurement. Analyze campaign data and provide actionable insights, recommendations, and growth opportunities. Support SEO initiatives including keyword research, technical audits, on-page optimization, and content recommendations. Collaborate with content, creative, and web development teams to improve landing page performance and conversion rates. Prepare performance reports and communicate results clearly to internal teams and clients. Stay updated with digital marketing trends, platform updates, AI tools, and best practices. Requirements 2–5 years of hands-on experience in Performance Marketing, SEM, Paid Media, or Digital Advertising. Strong experience with Google Ads and at least one additional advertising platform (Meta Ads, LinkedIn Ads, TikTok Ads, etc.). Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setup. Familiarity with SEO fundamentals, including keyword research, on-page SEO, and technical SEO. Strong analytical mindset with a data-driven approach to decision-making and optimization. Agency experience is preferred. Able to manage multiple projects, clients, and deadlines effectively. Good communication, presentation, and teamwork skills. Positive attitude, strong accountability, and willingness to continuously learn and improve.