Digital Marketing Executive
Job Summary
The Digital Marketing Executive will brainstorm and execute performance-driven campaigns across multiple online channels. You will write persuasive copy, manage paid ads, and conduct A/B testing to optimize conversion rates. This role requires a data-driven mindset and a creative approach to market research and customer psychology.
Responsibilities
- Brainstorm and execute performance marketing campaigns
- Write persuasive copy for ads, emails, and landing pages
- Manage and optimize paid ad campaigns (Meta, Google, YouTube)
- Perform A/B testing and data analysis to drive conversions
- Conduct market research and customer interviews
Required Skills
- 2+ years in digital marketing
- Direct-response copywriting
- Paid Ads management
- AI prompting proficiency
- Analytical and problem-solving skills
Job Details
WHAT YOU WILL DO:
- Brainstorm creative marketing ideas and execute performance-driven campaigns.
- Write authentic and persuasive copy in a variety of formats, including ads, video scripts, landing pages, emails, and more.
- Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels.
- Analyse campaign numbers and perform rigorous AB testing to maximize return on marketing dollars.
- Conduct market research, plan surveys and do Zoom chats to understand the psychology of our customers.
- Constantly look out for and explore new marketing trends and platforms.
REQUIREMENTS:
Education & Experience:
- Diploma or Degree holder.
- Minimum 2 (two) years of experience in digital marketing.
- [Preferred] Keen interest in financial markets, investing and trading.
Qualities:
- Strong copywriting background plus point for direct-response copywriting understanding.
- Understand Paid Ads and Obsessed with Conversion.
- Good AI prompting skills.
- Creative eye for design.
- Intelligent, analytical mind.
- Attention to detail.
- Proactivity, keen sense of urgency.
- Commitment and loyalty as a team player.
- Independent problem-solving skills.
- Fast learner.
SKILLS:
- Meta Ads
- Google Ads
- ClickFunnels / GHL
- HubSpot CMS
- Email marketing
- Webinar
- Video editing / animation