Marketing Executive
Job Summary
The Marketing Executive will plan, execute, and manage digital marketing initiatives, social media accounts, and promotional campaigns to enhance brand awareness and drive business growth. The role involves creating engaging content, coordinating KOL/KOC collaborations, and conducting market research to optimize marketing performance. Candidates should hold a relevant degree, possess 1-2 years of experience, and demonstrate strong skills in social media management and content creation.
Responsibilities
- Plan and execute digital marketing campaigns and social media management
- Create engaging marketing content including copywriting, photos, and videos
- Coordinate KOL/KOC collaborations and influencer marketing campaigns
- Conduct market research, competitor analysis, and prepare marketing reports
Required Skills
- Diploma or Bachelor's Degree in Marketing or related field
- 1-2 years of relevant digital marketing experience
- Strong understanding of social media platforms and digital trends
- Proficiency in Microsoft Office and creative tools like Canva or Adobe
- Excellent command of English and Mandarin
Job Details
The Marketing Executive shall be responsible for planning, executing, and managing the Company's marketing initiatives to enhance brand awareness, customer engagement, and business growth. The duties and responsibilities include, but are not limited to:
- Plan and execute digital marketing campaigns across social media and online platforms.
- Manage the Company's social media accounts, including Facebook, Instagram, TikTok, Xiaohongshu (RED), and other relevant platforms.
- Create, coordinate, and schedule engaging marketing content, including copywriting, photos, and videos.
- Develop and implement marketing strategies to increase brand awareness and customer engagement.
- Coordinate and manage KOL/KOC collaborations, influencer marketing campaigns, and partnership activities.
- Plan and execute promotional campaigns, product launches, exhibitions, roadshows, and company events.
- Monitor advertising performance and optimize digital campaigns where necessary.
- Conduct market research and competitor analysis to identify new marketing opportunities.
- Work closely with the design, sales, and operations teams to ensure smooth execution of marketing campaigns.
- Prepare marketing reports and provide insights on campaign performance.
- Assist in any other marketing-related duties assigned by the Company from time to time.
Requirements:
- Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
- Minimum 1–2 years of relevant working experience in marketing or digital marketing is preferred. Fresh graduates with strong portfolios are encouraged to apply.
- Strong understanding of social media platforms, digital marketing trends, and online advertising.
- Experience in content planning, copywriting, and campaign management.
- Experience in managing KOL/KOC collaborations is an added advantage.
- Basic knowledge of Meta Ads, Google Ads, or other digital advertising platforms is preferred.
- Good communication and interpersonal skills.
- Able to work independently as well as in a team.
- Creative, proactive, organized, and able to manage multiple projects simultaneously.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Knowledge of Canva, Adobe Creative Suite, CapCut, or other creative tools will be an added advantage.
- Excellent command of English and Mandarin (spoken and written) is preferred. Knowledge of Bahasa Malaysia is an added advantage.