Digital Marketing Executive

Responsibilities: 【Meta Marketing and Advertising】 - Assist in planning and executing campaigns across Facebook and Instagram. - Set up and manage Meta advertising campaigns for awareness, engagement, traffic, messages, and lead generation. - Assist with audience targeting, campaign structure, budget allocation, and ad scheduling. - Monitor advertising performance metrics including reach, impressions, clicks, CTR, CPC, leads, CPL, and conversion rates. - Identify high-performing ads and optimize campaigns based on performance data. - Prepare weekly and monthly campaign reports and provide recommendations for improvement. 【XiaoHongShu Marketing】 - Assist in developing XiaoHongShu account positioning and content direction. - Research trending topics, keywords, and competitor content. - Plan content calendars, concepts, titles, and captions aligned with user behavior. - Coordinate product seeding, KOC/KOL campaigns, and brand account management. - Monitor engagement metrics and analyze content performance. - Support XiaoHongShu advertising campaigns, including 聚光 where applicable. 【Content and Campaign Planning】 - Conduct market, competitor, and target audience research. - Generate campaign ideas, content pillars, and promotional angles. - Prepare content briefs, scripts, and key messages. - Collaborate with designers, videographers, and editors to ensure alignment with brand objectives. 【Client and Project Coordination】 - Communicate with clients regarding campaign progress and content planning. - Prepare meeting notes, trackers, and project documentation. - Ensure deliverables are completed on time and highlight risks or issues to the team. Requirements: - Diploma or Degree in Marketing, Business, Mass Communication, Advertising, E-Commerce, or related field. - Minimum 1 year of relevant working experience in digital or performance marketing. - Hands-on experience with Meta platforms (Facebook, Instagram, Meta Ads Manager). - Proficiency in Mandarin and English is required for XiaoHongShu content management; knowledge of Bahasa Malaysia is an asset. - Familiarity with XiaoHongShu content formats and trends is a strong advantage. - Understanding of digital marketing metrics (CTR, CPC, CPL, etc.). - Ability to conduct research and develop creative content briefs. - Proficiency in Canva, Google Workspace, and Microsoft Office. - Strong organizational, time-management, and analytical skills.