Content Creator Marketing Executive
Job Summary
We are seeking a savvy and proactive Content Creator who excels at managing XiaoHongShu accounts and creating engaging short-form videos. The ideal candidate will be comfortable appearing on camera and driving brand collaborations with affiliates. You will manage the entire content lifecycle from ideation to publishing in a fast-paced environment.
Responsibilities
- Create short-form video content for XiaoHongShu
- Manage brand and founder social media accounts
- Coordinate influencer and affiliate collaborations
- Execute campaigns from ideation to publication
Required Skills
- XiaoHongShu content creation
- Video filming and editing (CapCut)
- Bilingual (Chinese and English)
- Project management and proactive mindset
Job Details
Job Scope
Content Creation
- Create engaging short-form videos for XiaoHongShu
- Film high-quality product, lifestyle and founder-led content
- Research trends and develop fresh, engaging content ideas
- Manage multiple XiaoHongShu accounts, including brand and founder IP accounts
- Take ownership of content from ideation to posting, including filming, editing, scheduling and publishing
Creator & Affiliate Management
- Build and manage relationships with XiaoHongShu creators and affiliates for brand collaborations
- Drive creator collaborations to grow brand awareness and achieve collaboration goals
- Coordinate campaigns end-to-end and ensure smooth execution
- Track performance and continuously explore new collaboration opportunities
Requirements
- Strong interest in XiaoHongShu content creation
- Comfortable filming and appearing on camera
- Good sense of hooks, trends and short-form storytelling
- Highly organised and able to manage multiple projects independently
- Proactive, resourceful and comfortable working in a fast-paced environment
- Passionate about content, branding, storytelling and social media culture
- Able to communicate well in Chinese and English
- Experience editing videos using CapCut or similar tools
- Previous content creation or creator management experience is a strong advantage