Digital Marketing Executive

Responsibilities: - Develop and execute digital marketing campaigns across multiple online channels. - Manage the company's website and ensure content is up to date and optimized for search engines (SEO). - Plan and manage social media platforms (e.g., LinkedIn, Facebook, YouTube, TikTok). - Work with content writer to create and schedule engaging content, including graphics, videos, blog posts, and promotional materials. - Run and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads). - Monitor campaign performance using tools such as Google Analytics and prepare performance reports. - Conduct keyword research and implement SEO and SEM strategies to improve online visibility. - Manage email marketing campaigns and customer databases. - Monitor competitors' digital marketing activities and identify market trends and opportunities. - Support product launches, promotional campaigns, and company events through digital channels. - Ensure brand consistency across all digital platforms. Social Media Management: - Plan, organize, publish, and oversee content across platforms such as LinkedIn, Facebook, YouTube, and other appropriate channels. - Track social media interactions and engage with the audience when necessary. - Develop and implement content calendars that align with marketing strategies, events, training sessions, and organizational goals. Content Creation: - Generate captivating social media content, including posts, carousels, infographics, short videos, and promotional items. - Adapt articles, reports, event materials, and thought leadership content into formats suitable for social media. - Work alongside subject matter experts and internal teams to create persuasive content. Graphic Design & Video Production: - Produce polished marketing materials using tools like Canva, Adobe Creative Suite, or equivalent software. - Generate and edit short videos, event recaps, promotional clips, and social media snippets. - Ensure that all content adheres to brand guidelines and maintains a uniform visual style. Performance & Reporting: - Evaluate content performance and audience interaction across social media channels. - Implement content experiments and A/B testing on messaging, visuals, formats, posting times, and calls-to-action to enhance results. - Examine campaign and content analytics to uncover trends, insights, and areas for improvement. Requirements: - Diploma or Bachelor's Degree in Marketing, Mass Communications, Multimedia, Digital Media, or a related field. - Minimum 3 years of experience in social media marketing, digital content creation, digital marketing or a related role. - Knowledge of SEO, SEM, Google Ads, and social media advertising. - Strong understanding of LinkedIn, Facebook, Youtube, and other social media platforms. - Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) are an advantage. - Familiarity with Google Analytics and other marketing analytics tools. - Strong copywriting and communication skills. - Creativity with good attention to detail. - Ability to interpret marketing data and recommend improvements. - Excellent written and verbal communication skills in English. - Creative mindset with an eye for visual storytelling, branding, and audience engagement. - Ability to manage multiple projects, meet deadlines, and work independently. - Strong analytical mindset with the ability to interpret performance data and optimise content based on insight.