Digital Marketing Intern
Job Summary
We are looking for a passionate and creative Digital Marketing Intern to gain hands-on experience in social media, content creation, and campaign execution. The role involves supporting the team with TikTok, Instagram, and XiaoHongShu campaigns, video production, and content optimization. You will assist in planning, scheduling, and analyzing social media performance to drive online growth.
Responsibilities
- Plan and execute social media campaigns
- Monitor and report campaign performance
- Shoot and edit short-form video content
- Support marketing team with creative research and tasks
Required Skills
- Digital Marketing & Social Media knowledge
- Video editing (CapCut/Premiere Pro)
- Content creation & trend awareness
- Communication & teamwork
Job Details
Responsibilities:
Social Media & Campaign Execution
- Assist in planning and executing social media campaigns across platforms (TikTok, Instagram, Facebook, XiaoHongShu)
- Manage and schedule content according to content calendars
- Monitor post performance (views, engagement, reach) and prepare basic reports
- Support campaign ideas, captions, and content angles
Video Shooting & Editing
- Attend video shoots as talent and assist with setup (lighting, angles, behind-the-scenes support)
- Edit short videos for TikTok, Facebook, Instagram, XiaoHongShu
- Add subtitles, transitions, music, and effects to improve engagement
- Repurpose long videos into multiple short clips
Content & Marketing Support
- Work closely with the marketing team to execute creative ideas
- Stay updated with social media trends, viral formats, and platform updates
- Assist in basic competitor research and content inspiration
- Support ad-hoc marketing tasks when needed
Requirements:
- Currently pursuing final year or recently completed a Diploma/Degree in Marketing, Digital Marketing, Mass Communication, Business, Multimedia, or related fields
- Strong interest in social media marketing and digital campaigns
- Familiar with major platforms such as TikTok, Instagram, and Facebook (XiaoHongShu is a plus)
- Basic knowledge or hands-on experience in video editing (CapCut, Premiere Pro, or similar tools)
- Willing to attend video shooting sessions and assist with basic production setup
- Creative mindset with good understanding of content trends and audience behaviour
- Good communication and teamwork skills
- Able to manage multiple tasks and meet deadlines in a fast-paced environment
- Passionate about digital marketing, content creation, and online growth
- Portfolio, personal social media page, or sample content is an advantage