Senior Sales Executive
Job Summary
As a Senior Sales Executive, you will drive revenue across branded content, social campaigns, video content, and integrated media solutions. You will work closely with editorial, video, and strategy teams to help brands create content-driven campaigns that achieve their marketing goals. This role involves building strong client pipelines, developing strategic proposals, and maintaining long-term relationships with agencies and brands.
Responsibilities
- Drive monthly and quarterly revenue targets
- Identify and secure new business opportunities
- Develop integrated branded content and social campaigns
- Manage client and agency relationships
- Monitor digital trends and audience behavior
Required Skills
- 3–5 years media/digital advertising sales experience
- Strong knowledge of social platforms (FB, IG, TikTok)
- Excellent negotiation and presentation skills
- Creative strategic proposal development
- Track record of hitting sales targets
Job Details
Key Responsibilities
1. Revenue Growth & Client Acquisition
- Drive monthly and quarterly revenue targets across direct clients and agencies.
- Identify, prospect, and secure new business opportunities across lifestyle categories (FMCG, automotive, retail, telco, etc.).
- Build and maintain a strong pipeline of clients with consistent follow-ups.
2. Strategic Sales & Proposal Development
- Translate client briefs into compelling, insight-led proposals.
- Develop integrated campaigns across branded articles, social content (FB, IG, TikTok), video series, and on-ground or experiential activations.
- Collaborate with internal teams to craft story-first ideas that align with brand objectives.
3. Client Relationship Management
- Act as the main point of contact for clients and agencies.
- Build long-term relationships that lead to repeat business and upselling opportunities.
- Confidently present ideas, pitch decks, and campaign strategies.
4. Market Intelligence & Trend Spotting
- Stay updated on digital trends, audience behavior, and competitor activity.
- Bring fresh, culturally relevant ideas to clients.
- Understand platform shifts, especially social algorithms and content formats.
Requirements
Experience & Skills
- 3–5 years experience in media sales, digital advertising, or content partnerships.
- Proven track record of hitting or exceeding sales targets.
- Strong understanding of the digital media ecosystem, social platforms (Facebook, TikTok, Instagram), and branded content storytelling formats.
- Excellent presentation and communication skills.
Mindset & Traits
- Commercially driven with strong negotiation skills.
- Creative thinker who can turn briefs into sellable ideas.
- Relationship builder who can navigate both clients and agencies.
- Self-motivated, proactive, and comfortable in a fast-paced environment.
KPIs & Success Metrics
- Revenue targets (monthly/quarterly).
- Client acquisition & retention rate.
- Campaign upsell value.
- Proposal-to-close conversion rate.
- Contribution to integrated / high-value deals.