Social Media Executive

Responsibilities: - Support the day-to-day management of clients’ social media platforms by assisting with content coordination, publishing, community management, reporting, and campaign execution. - Monitor platform trends, audience engagement, and competitor activity to help improve content performance and overall social media effectiveness. - Support the planning, execution, and optimisation of clients’ and internal social media initiatives to drive brand awareness, engagement, and conversions. - Assist in managing clients’ social platforms by supporting content development, brand voice alignment, and platform-specific objectives. - Execute social campaigns, coordinate content calendars, manage day-to-day publishing, and liaise with influencer partners where required. - Prepare monthly and campaign reports covering content performance, audience engagement, and paid media results. - Coordinate with internal teams to ensure timely and accurate delivery of social media content and assets. - Stay updated on platform updates, social trends, and emerging digital opportunities. - Manage and grow online communities through timely engagement, audience interaction, moderation, and handling of community issues. Requirements: - Bachelor’s degree in Communications, Marketing, or a related field. - 1–2 years of experience in social media, digital marketing, content, or a related role. - Strong understanding of major social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, X). - Excellent organisational and time management skills with the ability to multitask. - Strong attention to detail and good copywriting skills. - Proficient in Google Workspace. - Basic design or video editing skills are an advantage. - Analytical, adaptable, and able to learn new tools quickly. - Experience supporting influencer campaigns or stakeholder communication is an advantage. - Strong communication and interpersonal skills. KPI/Success Metrics: - Social media performance: Growth in engagement, reach, follower growth, and content interactions. - Content execution: Timely and accurate scheduling and publishing. - Copy & content quality: Consistency, accuracy, and brand alignment. - Reporting & optimisation: Timely preparation of reports and identification of improvements. - Community management: Responsiveness and professionalism. - Team collaboration: Effective coordination with stakeholders and influencers.