Digital Marketer Social Manager
Job Summary
We are seeking a driven Digital Marketer & Social Media Manager to spearhead paid advertising and organic social media initiatives. The role involves managing multi-platform ad budgets, creating high-converting content, and overseeing social media teams to drive brand visibility and lead generation. The ideal candidate will be strategic and data-driven, capable of optimizing campaigns to achieve clear business objectives.
Responsibilities
- Develop and manage paid advertising strategies across major platforms.
- Oversee organic social media content calendars and brand consistency.
- Lead and mentor social media teams for content execution.
- Manage KOL influencer strategies and performance analysis.
- Generate performance reports and derive actionable business insights.
Required Skills
- 2+ years of digital marketing or paid ads experience.
- Proficiency in Meta Ads and Google Ads.
- Strong analytical and data-driven mindset.
- Creative copywriting and content development skills.
- Ability to manage cross-functional teams and multiple campaigns.
Job Details
Responsibilities:
Paid Advertising Strategy & Planning
- Develop and execute data-driven paid ad strategies aligned with business objectives.
- Define target audiences, customer personas, and clear campaign goals.
- Manage and optimise ad budgets across platforms (Meta, Google, TikTok, LinkedIn, XiaoHongShu, etc.).
Ad Creation & Optimisation
- Collaborate with design and content teams to create high-converting ad creatives.
- Write persuasive ad copy, headlines, and strong calls-to-action.
- Conduct A/B testing on visuals, copy, audiences, and placements to improve performance.
Campaign Management
- Set up, launch, and optimise campaigns via Meta Ads Manager, Google Ads, TikTok Ads, and other platforms.
- Track key metrics such as CTR, CPA, ROAS, and conversions and make data-driven improvements.
- Ensure lead quality, conversion tracking, and accurate sales attribution.
Social Media Strategy & Content Management
- Manage Hankidz’s main social media account end-to-end.
- Plan monthly content calendars aligned with brand goals, campaigns, and launches.
- Plan content creation including ideation, editing, captions, posting, and scheduling.
- Ensure brand consistency, tone of voice, and storytelling across all platforms.
- Stay updated with trends, formats, and platform changes to keep content relevant and engaging.
Social Media Team Oversight
- Oversee and guide the social media team in content planning, execution, and timelines.
- Review content before posting to ensure quality and alignment with brand standards.
- Provide feedback, direction, and performance insights to improve team output.
KOL / Influencer Social Media Management
- Plan and manage social media strategies for Hankidz KOLs.
- Oversee content planning, editing direction, posting schedules, and campaign alignment.
- Analyse KOL performance data including reach, engagement, and conversions and prepare monthly reviews.
- Optimise KOL content strategies based on insights and results.
Analytics & Reporting
- Generate weekly and monthly performance reports for both paid ads and social media.
- Analyse content, campaign, and audience performance using platform insights and analytics tools.
- Present actionable insights and recommendations to management.
Collaboration & Communication
- Work closely with marketing, sales, creative, and operations teams to align campaigns and content.
- Provide audience and performance insights to inform content strategy and future campaigns.
Continuous Improvement & Industry Awareness
- Stay up to date with digital advertising trends, social media best practices, and platform updates.
- Experiment with new ad formats, content styles, and social strategies to drive growth.
Qualifications & Skills
- 2+ years of experience in digital marketing, paid ads, or social media management.
- Hands-on experience with Meta Ads, Google Ads, and social media platforms.
- Strong analytical and data-driven mindset.
- Good copywriting skills and creative collaboration experience.
- Ability to manage multiple campaigns, platforms, and teams concurrently.
- Passion for education, children’s growth, or mission-driven brands preferred.
- Experience in education or enrichment centre marketing (Nice-to-have).
- Familiarity with video content creation and short-form social media (Nice-to-have).
- Basic knowledge of SEO and content marketing (Nice-to-have).