Trade Marketing Manager
Job Summary
The Trade Marketing Manager is responsible for developing and implementing trade marketing strategies to drive business growth. The role involves managing retail channels across Modern Trade, General Trade, Pharmacies, and E-commerce to optimize product visibility. Additionally, the position focuses on executing campaigns, monitoring promotional ROI, and conducting competitive market analysis.
Responsibilities
- Develop and implement trade marketing strategies
- Execute trade campaigns and in-store activations
- Manage retail channels (MT, GT, Pharmacy, E-commerce)
- Manage budget and promotional ROI
- Conduct market research and competitor analysis
Required Skills
- 5–7 years experience in FMCG Trade Marketing
- Bachelor's Degree in Marketing or Business
- Expertise in MT, GT, and Pharmacy channels
- Analytical and data interpretation skills
- Strong negotiation and stakeholder management
Job Details
Responsibilities:
- Develop and implement trade marketing strategies aligned with business and brand objectives.
- Plan and execute trade campaigns, promotions, and in-store activations.
- Manage retail channels including Modern Trade, General Trade, Pharmacies, and E-commerce.
- Build and maintain relationships with key retail partners to optimize product visibility.
- Manage and monitor the trade marketing budget and promotional ROI.
- Conduct market research and competitor analysis to identify growth opportunities.
Requirements:
- Bachelor's Degree in Marketing, Business, or a related field.
- Minimum 5–7 years of Trade Marketing experience in the FMCG industry.
- Experience handling Pharmacy, Modern Trade (MT), and General Trade (GT) channels.
- Strong understanding of FMCG retail environments and channel dynamics.
- Excellent analytical skills with the ability to interpret sales and market data.
- Strong communication, negotiation, and stakeholder management skills.