Senior Delivery E-Commerce Executive
Job Summary
The Senior Executive will own the end-to-end online delivery business for a fast-food chain, managing channels like GrabFood, foodpanda, and ShopeeFood. Responsibilities include driving traffic, optimizing P&L, and negotiating terms with delivery platforms. This is a high-impact role requiring strong data-driven decision-making and experience in the F&B industry.
Responsibilities
- Manage end-to-end delivery business performance
- Drive traffic and sales via platform strategies
- Manage P&L and optimize margins
- Negotiate commercial terms with delivery platforms
- Standardize and optimize delivery operations
Required Skills
- 3-5 years in food-delivery/F&B industry
- Experience with GrabFood, foodpanda, ShopeeFood
- P&L and margin control management
- Strong negotiation and communication skills
- Data-driven decision making
Job Details
Key Responsibilities:
- Grow traffic and sales: build platform-specific strategies; plan festive and mega-sale campaigns; optimise storefronts, menus, bundling and pricing to lift average order value and repeat orders.
- Own the P&L: take full ownership of the delivery segment's profit and loss; control commission, ad spend, delivery subsidy and promo costs; balance growth against margin; report performance to management.
- Negotiate with platforms: be the key account contact for all major delivery platforms; negotiate commission rates, exposure, ad slots and co-investment; secure exclusive campaigns and maintain strong long-term partnerships.
- Optimise operations: standardise delivery operations across outlets, cut cancellations and negative reviews, and work with marketing, product, supply chain and store teams on new-product and combo launches.
Requirements:
- Bachelor's degree in Business, Marketing, E-Commerce or a related field.
- 3-5 years' experience in Malaysia's online food-delivery industry; fast-food/F&B chain experience strongly preferred.
- Proven hands-on track record with GrabFood, foodpanda and/or ShopeeFood - driving order growth and improving store ranking.
- Solid P&L / margin-control experience and strong, data-driven decision-making.
- A confident negotiator able to independently close platform deals.
- Fluent English and Bahasa Malaysia; Mandarin an added advantage.