Xiaohongshu Marketing Intern

Job Scope: - Assist in planning, creating, and publishing content on Xiaohongshu (RED/XHS). - Research trending topics, hashtags, and content formats to improve account performance. - Write engaging captions and coordinate with the design team to produce attractive visual content. - Maintain a consistent posting schedule and ensure content aligns with the brand identity. - Monitor content performance and prepare weekly reports on engagement, reach, and follower growth. - Conduct competitor and market research to identify new content opportunities and industry trends. - Source, identify, and build relationships with relevant Key Opinion Consumers (KOCs) and micro-influencers. - Create and maintain a KOC database, including audience profile and collaboration history. - Assist in outreach, communication, and coordination with KOCs for product seeding and marketing campaigns. - Track campaign performance and collect user-generated content (UGC) for future marketing use. - Support other digital marketing activities and ad hoc marketing projects when required. 工作职责： - 协助策划、制作及发布小红书（XHS）内容，提高品牌曝光及账号影响力。 - 研究小红书热门话题、关键词、标签及内容趋势，优化内容表现。 - 撰写吸引人的文案，并与设计团队配合制作优质图片及短视频内容。 - 维护账号日常运营，确保内容按计划发布并符合品牌形象。 - 定期分析账号数据，包括阅读量、互动率、粉丝增长等，并提交运营报告。 - 进行市场及竞品调研，挖掘新的内容方向和营销机会。 - 搜寻、筛选并建立适合品牌合作的KOC（关键意见消费者）及微型达人资源。 - 建立和维护KOC资料库，包括账号数据及合作记录。 - 协助与KOC沟通、产品寄送、合作跟进及内容发布安排。 - 跟踪KOC合作效果，整理用户生成内容（UGC），提升品牌口碑传播。 - 协助执行其他数字营销及市场推广相关工作。 Requirements / 职位要求： - Passionate about social media, especially Xiaohongshu (RED/XHS). - Good written communication skills in English and Mandarin. - Creative, proactive, and willing to learn. - Familiar with current social media trends and consumer behavior. - Basic knowledge of Canva, CapCut, or other content creation tools is an advantage. - 热爱社交媒体，对小红书运营有浓厚兴趣。 - 具备良好的中英文沟通及写作能力。 - 富有创意，积极主动，学习能力强。 - 熟悉小红书、抖音、Instagram等社交媒体平台及最新趋势者优先。 - 会使用Canva、CapCut或其他内容制作工具者优先。