Social Media Executive
Job Summary
As a Social Media Executive, you will manage digital campaigns across platforms like TikTok, Instagram, and Facebook to elevate brand presence. You will coordinate content scheduling, collaborate with creators and affiliates, and optimize performance through data-driven insights. This role requires a creative storyteller who can effectively manage content operations and support advertising campaigns in a fast-paced environment.
Responsibilities
- Manage multi-platform content scheduling and publishing
- Coordinate with affiliates, KOLs, and creative teams
- Monitor social media and advertising performance metrics
- Perform trend research and optimize content strategy
Required Skills
- Content calendar management
- Copywriting and basic video editing (Canva/CapCut)
- Meta and TikTok Ads knowledge
- Affiliate outreach and relationship building
- Analytical and reporting skills
Job Details
Responsibilities
Content Operations & Campaign Management
- Upload and schedule engaging content across TikTok, Instagram, Facebook, and Threads based on our approved content calendar to maintain consistent brand visibility.
- Prepare tailored captions, high-performing hashtags, and eye-catching thumbnails to ensure every post is optimized for maximum algorithm reach.
- Assist with basic advertising setup, including campaign objectives, audience targeting, and budget allocation.
- Monitor live host schedules and review their performance metrics to ensure smooth execution of live sessions.
- Coordinate with creative teams, video editors, designers, and copywriters for timely delivery of promotional materials.
Affiliate Outreach & Community Engagement
- Identify and approach potential affiliates, KOLs, and strategic partners to expand marketing footprint.
- Assist in onboarding new creators by preparing campaign directions, tracking links, and creative materials.
- Maintain a detailed affiliate database tracking contact details, niche, and campaign progress.
- Manage daily community engagement by monitoring comments and direct messages to build relationships and route leads.
Social Analytics & Trend Research
- Track key performance metrics such as views, likes, shares, and engagement rates.
- Monitor ad performance metrics like reach, clicks, cost-per-result, and conversions to provide data-driven insights.
- Research emerging social media trends, viral hooks, and platform updates to suggest innovative content ideas.
Requirements
Qualifications & Experience
- Malaysian citizen.
- Background or practical experience in marketing, social media management, or creative media.
- Hands-on history planning content calendars and managing profiles across TikTok, Instagram, Facebook, and Threads.
Hard Skills & Knowledge
- Skilled in creative copywriting, social caption writing, and basic video editing tools like Canva and CapCut.
- Sound understanding of basic Meta and TikTok Ads setup, tracking links, UTM codes, and reporting dashboards.
- Familiarity with creator campaigns, affiliate outreach, and managing lead generation funnels.
Soft Skills & Qualities
- Outstanding interpersonal skills to professionally approach potential partners and coordinate with cross-functional internal teams.
- Highly structured, detail-oriented, and disciplined with timelines.
- Energetic, creative mindset with a sharp eye for modern digital trends, hooks, and customer journeys.