Mandarin Performance Marketing Specialist

Key Responsibilities: User Acquisition Strategy - Develop and execute user acquisition strategies across Meta, TikTok, or Google Ads platforms. - Manage the full campaign lifecycle, from planning and execution to optimization and reporting. - Optimize campaigns to achieve KPI targets such as CPA, ROAS, ROI, FTD, and customer acquisition. Campaign Management - Launch, monitor, and optimize advertising campaigns for international markets. - Manage advertising budgets efficiently while maximizing campaign performance. - Continuously improve campaign performance through data analysis and A/B testing. Creative Collaboration - Work closely with the creative team to develop high-performing ad creatives, including images, videos, and copy. - Analyze competitor advertising strategies and market trends to identify new growth opportunities. - Conduct creative testing and performance analysis to improve conversion rates. Performance Optimization - Monitor campaign metrics and provide actionable insights. - Optimize the conversion funnel from ad click through registration, app installation, and customer conversion. - Identify opportunities to improve landing pages, conversion paths, and overall campaign efficiency. Account & Platform Management - Manage multiple advertising accounts while ensuring compliance with platform policies. - Troubleshoot account-related issues and collaborate with platform representatives when necessary. - Maintain campaign stability and advertising performance. Requirements: Experience - Minimum 2–3 years of hands-on experience in Performance Marketing or User Acquisition. - Experience managing Meta, TikTok, or Google Ads campaigns is required. - Experience in gaming, mobile apps, fintech, e-commerce, or other performance-driven industries is highly preferred. Technical Skills - Strong understanding of digital marketing KPIs such as CPA, ROAS, ROI, CTR, and Conversion Rate. - Experience with attribution and tracking platforms such as AppsFlyer, Adjust, GA4, or similar tools. - Familiar with Meta Pixel, Conversion API (CAPI), Google Tag Manager, and conversion tracking. - Strong analytical skills with the ability to interpret campaign data and make data-driven decisions. Preferred Qualifications - Experience managing medium to large advertising budgets. - Familiarity with international advertising campaigns. - Knowledge of A/B testing methodologies and creative optimization. - Experience working in a fast-paced performance marketing environment. Language & Attributes - Good command of English (written and spoken). Mandarin proficiency is an added advantage. - Results-oriented with strong analytical thinking. - Excellent problem-solving and decision-making skills. - Able to work independently and under pressure.