Senior Digital Marketing Executive

Responsibilities: I) Campaign management: Plan and execute comprehensive digital marketing campaigns across Google Ads, social media, SEO/SEM, email marketing and display advertising. Ensure alignment with overall marketing goals to drive visibility, engagement and conversions. II) Strategic growth: Develop and implement social media strategies through competitive research, benchmarking and audience identification. Generate high-quality leads for sales, community events and key initiatives. III) Platform optimization: Enhance social media presence, website SEO rankings and user experience (UX). Increase traffic, engagement and conversion rates across all platforms. IV) Content collaboration: Work closely with the Graphic Designer to produce marketing materials. Maintain brand consistency across all touchpoints. V) Data-driven insights: Analyze social metrics, campaign data and industry best practices. Provide actionable insights to improve future campaigns. VI) Performance tracking: Monitor and report marketing performance across all channels and promotions. Optimize budget allocation and strategies in real-time. VII) Cross-functional collaboration: Collaborate with internal departments to maintain brand integrity. Identify key industry players and coordinate strategic initiatives. VIII) Stakeholder management: Build and maintain strong relationships with media and publishers. Maximize the impact of promotional activities. IX) Ad-hoc support: Assist with additional marketing tasks and projects. Support overall business growth initiatives and community activities. X) Marketing & branding: Participate in high-level brainstorming sessions for creative campaigns. Act as a Brand Ambassador through partnerships and on-ground activities. Requirements: - Diploma or Degree in Marketing, Advertising, Communications or a related field. - Minimum of 3 years of proven experience in a digital marketing role. - Excellent communication, presentation and negotiation skills. - Self-starter with a strong drive to achieve targets. - Professional-level command of spoken and written English. - Experience with AI tools for work process improvement is an advantage.