EDM Marketing Specialist
Job Summary
This role focuses on promoting corporate events to senior decision-makers across Asia and the Middle East through creative digital marketing and email campaigns. The ideal candidate will design compelling content, manage direct email outreach, and analyze performance data to optimize future strategies. You will play a key part in lead generation and customer engagement while honing your professional copywriting skills.
Responsibilities
- Design and implement email marketing campaigns
- Create compelling copy and email templates
- Monitor and analyze campaign performance data
- Develop lead generation and contact strategies
- Manage email lists and schedules
Required Skills
- Excellent copywriting and persuasive writing
- Graphic design eye
- Data analysis proficiency
- Social media savvy
- Strong communication and interpersonal skills
Job Details
Responsibilities:
Creating Campaigns:
- Design and implement direct email marketing campaigns.
- Create compelling copy, subject lines and designing email templates.
- Copy-writing and proofing for all marketing materials.
Manage Campaigns:
- Manage email lists for the campaigns and create an ongoing schedule of content.
- Identify any deliverability issues, monitor performance and make adjustments accordingly.
Analytics:
- Generate and analyze data from the campaign in order to identify strengths and weaknesses.
- Use analytics to better optimize future email marketing campaigns.
Develop Contact Strategies:
- Create a lead generation strategy and increase email list.
Client Liaison:
- Respond promptly to customer's inquiries and follow up on customer interaction.
Requirements:
- Extrovert personality.
- Flair for writing.
- Good persuasive writing technique.
- Excellent copy-writing skills.
- Has an eye for design.
- Loves reading.
- Social media savvy.
- Active and fun.