Sales & Marketing Executive

Responsibilities: - Develop and execute strategic marketing plans aligned with business goals to drive brand growth and sales. - Analyze market trends, consumer insights, and monthly sales & marketing reports to identify opportunities and optimize strategies. - Lead end-to-end marketing campaigns, ensuring timely delivery within budget and achieving set objectives. - Manage and maintain consistent brand identity and messaging across all platforms, collaborating with business development and creative teams. - Manage digital marketing activities, including social media, social ads, e-commerce ads, SEO/SEM, content marketing, and online advertising, with a focus on continuous performance improvement. - Manage e-commerce platforms to maximize online sales and brand presence. - Build and maintain strong relationships with retail partners to support promotions and in-store marketing activities. - Coordinate new product launches, working closely with product and sales teams to develop go-to-market strategies and promotional plans. Requirements: - Education: Diploma or Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. - Experience: Minimum 2 years in Marketing, Branding, Advertising, and/or Communications. - Marketing Tools: Proficient in digital marketing tools and platforms. - Communication Skills: Excellent written and verbal communication in English; proficiency in Mandarin is a plus. - Analytical Skills: Strong ability to analyze data, derive insights, and apply them to marketing strategies. - Creative Thinking: Capable of generating innovative ideas and strategies that engage target audiences. - Project Management: Excellent organizational skills with the ability to manage multiple projects and meet deadlines. - Technical Skills: Proficient in Microsoft Office - including Word, PowerPoint, and Excel. - Additional: Possession of own transport.