Creative Strategist Content Creator
Job Summary
We are seeking a Creative Strategist & Content Creator to lead our organic content strategy for B2B tax compliance software. You will be responsible for transforming complex financial topics into engaging, psychology-driven stories that build brand authority and trust. This role focuses on driving measurable business growth through creative content rather than mere entertainment or trends.
Responsibilities
- Develop TOFU, MOFU, and BOFU content strategies
- Write scripts for videos and educational content
- Produce and edit short-form social media videos
- Translate complex tax compliance topics into stories
- Analyze content performance against business goals
Required Skills
- Exceptional storytelling and copywriting
- Consumer psychology understanding
- Short-form video production and editing
- Social media platform mechanics
- B2B SaaS or technical marketing knowledge
Job Details
What You'll Do
You'll own the creative thinking behind our organic content. This includes:
- Developing content strategies across TOFU, MOFU and BOFU.
- Brainstorming scroll-stopping content ideas rooted in psychology and real business pain points.
- Writing scripts for short-form videos, skits and educational content.
- Turning complex tax compliance and e-Invoicing concepts into simple, engaging stories.
- Producing and editing videos for TikTok, LinkedIn, Instagram and YouTube Shorts.
- Designing supporting visuals when required.
- Working closely with the marketing team to align content with business goals.
- Constantly analysing performance and improving future content based on audience behaviour.
What Success Looks Like
We don't measure success by views alone. Great content should achieve one or more of these:
- Increase brand awareness.
- Build trust with finance teams and business owners.
- Demonstrate authority in e-Invoicing.
- Generate qualified engagement.
- Create demand for our solutions.
- Support pipeline and revenue growth.
Requirements
Must Have:
- Exceptional storytelling ability.
- Strong understanding of consumer psychology and why people engage with content.
- Excellent copywriting and scriptwriting skills.
- Strong understanding of social media platforms and content mechanics.
- Experience shooting and editing short-form videos.
- Ability to simplify complicated topics into engaging stories.
- Curious mindset with strong commercial awareness.
- Comfortable appearing on camera is a bonus, but not required.
Nice to Have:
- Experience in B2B SaaS or technology marketing.
- Understanding of Malaysian business culture.
- Familiarity with accounting, finance or tax industries.
- Experience building organic social media brands.