Online Marketing Manager
Job Summary
The Online Marketing Manager will plan, execute, and manage all digital marketing activities including SEO, SEM, and social media. You will lead the development of digital strategies, manage content distribution, and ensure consistent brand messaging across channels. The role involves analyzing campaign performance, managing budgets, and collaborating with cross-functional teams to drive growth.
Responsibilities
- Manage end-to-end digital marketing (SEO, SEM, Social Media)
- Develop and execute digital content strategies
- Analyze campaign performance and ROI/KPI tracking
- Collaborate with internal and external stakeholders
- Monitor marketing budgets
Required Skills
- Digital Marketing & B2B Experience
- SEO/SEM Strategy & Google Analytics
- Content Creation & Basic Design
- Photo/Video Editing
- Multilingual (Mandarin, BM, English)
Job Details
Responsibilities:
- Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team of writers, marketers, and other stakeholders to maintain company's digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
- Create and manage content for company’s social media, emails, and other forms of digital communication.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets.
- Stay up to date on the latest social media trends, and implement them in company’s marketing campaigns.
Requirements:
- Bachelor’s degree in Business, Mass Communication, Marketing, Management, or a related field.
- Minimum 2 years of experience in B2B marketing.
- Basic design skills with the ability to create simple marketing visuals or content independently.
- In-depth knowledge of current digital trends.
- Experience in digital marketing, or a related field.
- Proficiency in photo and video editing software.
- Experience with SEO and SEM strategy and keyword research.
- Understanding of website analytics tools, such as Google Analytics.
- Analytical mind, with a passion for measuring data.
- Strong communication, interpersonal, and persuasion skills.
- Ability to build relationships with stakeholders, partners, and external agencies.
- A team player who can collaborate effectively across different departments.
- Self-driven, proactive, and creative in solving marketing challenges.
- Strong project management skills with good attention to detail.
- Experience in media monitoring, PR activities, or competitor analysis will be an added advantage.
- Must be able to communicate effectively in Mandarin (to liaise with Mandarin-speaking customer), Bahasa Malaysia & English.