Marketing Manager Growth Acquisition
Job Summary
The Marketing Manager will lead paid media campaigns across Meta, TikTok, and Google Ads to drive lead acquisition. This role focuses on full-funnel optimization, including landing page design and lead form testing to maximize conversion rates. You will work closely with telesales teams to ensure high-quality lead delivery and continuous campaign performance improvement.
Responsibilities
- Manage and scale Meta, TikTok, and Google Ads campaigns
- Optimize full-funnel user journey and landing pages
- Ensure lead quality through qualification logic
- Analyze campaign metrics and data for performance pivots
Required Skills
- 5+ years in digital/growth marketing
- Expertise in Meta, TikTok, and Google Ads
- Trilingual (English, Bahasa, Chinese)
- Financial/Automotive sector experience
- Data analysis and funnel optimization
Job Details
Responsibilities:
- Campaign Execution: Hands-on management, optimization, and scaling of paid media campaigns across Meta Ads, TikTok Ads and Google Ads
- Localized Messaging: Translate complex financial products into simple, high-converting ad creatives and copy (English, Bahasa & Chinese) that resonate with everyday Malaysian car owners
- Full-Funnel Optimization: Own the user journey from ad impression to lead submission. Design, test, and tweak landing pages and lead forms to maximize conversion rates (CVR)
- Lead Quality Control: Implement qualification logic within forms to filter out low-quality leads, ensuring our pipeline is filled with high-intent, contactable prospects
- Sales Alignment: Work closely with the internal telesales team to review lead quality daily, tighten the feedback loop, and continuously improve the final lead-to-funded-loan rate
- Data-Driven Decisions: Manage ad spend efficiently. Analyze metrics daily (CPL, CPA, CTR, CVR) to make sharp, data-backed pivots and scale winning variations
Requirements:
- Bachelor’s Degree in Marketing, Business or related field preferred
- Minimum 5 years of experience in digital marketing, performance marketing, or growth marketing
- Strong hands-on experience in Meta Ads, TikTok Ads and Google Ads
- Proven track record in high-intent lead generation
- Experience in financial services, personal loans, insurance or the automotive sector is highly preferred
- Deep understanding of funnel marketing, landing page optimization, conversion tracking, and pixel setups
- Strong communication skills in 3 languages (English, Bahasa & Chinese)
- Highly analytical, comfortable with data dashboards, and thrives in a fast-paced, agile launch environment