KOL Management Specialist
Job Summary
The KOL Management Specialist is responsible for managing influencer collaborations across major social media platforms to support brand campaigns. This role involves sourcing creators, coordinating campaign execution, and monitoring performance metrics to drive brand growth. It is an ideal position for proactive individuals or fresh graduates with a passion for beauty and digital marketing.
Responsibilities
- Manage KOL/influencer collaborations
- Research and evaluate KOLs/KOCs
- Execute and monitor end-to-end campaigns
- Analyze performance metrics and report results
Required Skills
- Digital/Influencer marketing knowledge
- Strong communication skills
- Social media savvy (TikTok, IG, XHS)
- Detail-oriented and organized
Job Details
Job Responsibilities:
- Manage KOL and influencer collaborations across platforms such as TikTok, Instagram, and Xiaohongshu (XHS) to support brand campaigns and product launches.
- Research, identify, and evaluate suitable KOLs/KOCs based on campaign objectives, target audience, engagement rate, and content style.
- Manage the end-to-end KOL campaign execution process, including: KOL sourcing and outreach, campaign briefing and coordination, content submission tracking, performance monitoring and reporting.
- Build and maintain strong relationships with KOLs, creators, and external agencies to ensure smooth collaboration.
- Negotiate collaboration rates and managing campaign deliverables within timeline and budget.
- Monitor social media trends, competitor activities, and emerging creators to identify new opportunities for brand growth.
- Collaborate with internal teams to support marketing campaigns, product launches, and promotional activities.
- Prepare campaign reports and analysing KOL performance metrics to improve future campaigns.
- Any other tasks and projects assigned by the superior / company.
Requirements:
- Diploma/Degree in E-commerce, Marketing Communications, Business Admin, Multimedia, Advertising, or any other related fields.
- Passionate about beauty, social media, influencer marketing, and digital trends.
- Active on social media platforms such as TikTok, Instagram, or Xiaohongshu (XHS) with good awareness of trending content.
- Strong communication and interpersonal skills with the ability to build relationships.
- Detail-oriented, organised, and able to manage multiple tasks within deadlines.
- Proactive, self-motivated, and willing to learn in a fast-paced environment.
- Fresh Graduates with related internship experienced are encouraged to apply.