Digital Marketing Lead

Job Description: - Develop and execute digital marketing strategies focused on customer acquisition, conversion, and revenue growth. - Plan, manage, and optimize paid media campaigns across platforms such as Meta Ads and Google Ads. - Create and execute high-converting content, including ad copies, headlines, hooks, and landing page messaging. - Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS. - Analyze campaign performance and customer behavior data to identify insights and opportunities for growth. - Design and optimize end-to-end marketing funnels from awareness to conversion. - Collaborate with internal teams (e.g., creative, product, sales) to ensure alignment on campaign objectives and messaging. - Drive and be accountable for online sales performance (revenue, conversion rate, campaign results). Requirements: - Diploma or Bachelor’s degree in Marketing, Business, or a related field. - Minimum 3–5 years of experience in digital marketing, with a strong focus on performance marketing and conversion. - Proven track record of managing paid advertising campaigns and delivering measurable business results (e.g., revenue growth, ROAS improvement). - Hands-on experience with platforms such as Meta Ads and Google Ads. - Strong ability to develop high-converting content. - Solid understanding of marketing funnels, customer journeys, and conversion optimization. - Data-driven mindset with strong analytical and problem-solving skills. - Ability to work independently and execute campaigns end-to-end. Preferred Qualifications: - Experience in e-commerce, retail, or direct-to-consumer (DTC) industries. - Experience in scaling campaigns or growing a brand from early stages. - Prior experience in both in-house and agency environments.