Freelance Content Creator
Job Summary
We are seeking a freelance Content Creator and Influencer Marketing specialist to manage end-to-end influencer outreach and content production. The role involves creating engaging short-form video content for social media and maintaining strong relationships with creators to drive brand awareness. You will work independently to execute campaigns and track performance metrics.
Responsibilities
- Manage end-to-end influencer outreach and negotiations.
- Brief creators and review content quality.
- Produce high-quality short-form video content.
- Track and report campaign performance metrics.
Required Skills
- Short-form video production (Reels/TikTok/UGC).
- Influencer/KOL management.
- Video editing (CapCut/Premiere Pro).
- Fluent in Malay and English.
- Social media storytelling and copywriting.
Job Details
Responsibilities:
- Handle outreach, gifting, and negotiation, and own the relationship end to end.
- Brief creators, review their content, and keep campaigns on track.
- Track results (reach, engagement, conversions) and report campaign performance.
- Help grow brand awareness through influencer-led PR and earned media.
Requirements:
- Proven, hands-on experience creating short-form video for brands (strong portfolio of Reels / TikTok / UGC).
- Able to independently handle the full production: scene setup, shooting, angles, lighting, and editing (CapCut, Premiere Pro, or similar).
- A strong instinct for hooks, pacing, and social-native storytelling.
- Hands-on experience running influencer / KOL outreach and campaigns.
- Fluent in Malay (Bahasa Malaysia) and English.
- A self-starter who works independently, hits deadlines, and communicates directly.
- Genuine interest in beauty and skincare.
Nice-to-have:
- Copywriting and caption writing skills.
- PR experience (media pitching, press releases, earned media).
- Basic design skills (Canva) and photography.
- Familiarity with the Malaysian beauty scene (Instagram & TikTok Shop).