SEO Specialist
Job Summary
The SEO Specialist is responsible for planning, implementing, and optimizing search engine optimization strategies to improve clients' online visibility, organic traffic, and search engine rankings. This role requires a data-driven individual with strong analytical skills, technical SEO knowledge, and a passion for staying ahead of digital marketing trends. The candidate will manage keyword research, on-page optimization, technical audits, and performance reporting to drive measurable organic growth.
Responsibilities
- Execute client SEO strategies
- Perform keyword research and competitor analysis
- Conduct technical SEO audits and fixes
- Manage on-page optimization and content alignment
- Track KPIs and prepare performance reports
Required Skills
- 2+ years of SEO agency experience
- Proficiency in SEO/Analytics tools (GSC, GA, Ahrefs, SEMrush)
- Knowledge of WordPress, Shopify, or Wix
- Basic HTML/CSS skills
- Strong analytical and communication skills
Job Details
Job Responsibilities:
- Client SEO Strategy Execution: Implement SEO strategies tailored to each client’s industry, goals, and current online presence, in coordination with senior strategists and account managers.
- Keyword Research & Mapping: Conduct in-depth keyword research and competitor analysis to identify high-impact opportunities for organic growth.
- On-Page SEO Optimization: Optimize meta titles, descriptions, headers, URL structures, internal linking, and content for multiple websites following best practices.
- Technical SEO Audits: Perform routine technical audits (using tools like Screaming Frog, SEMrush, or Ahrefs) to identify and resolve crawl issues, broken links, site speed problems, and indexation errors.
- Content Collaboration: Work closely with content writers to guide SEO-driven content creation and ensure alignment with keyword strategies and search intent.
- Link-Building Support: Assist in the execution of ethical link-building initiatives, including outreach and partnership coordination, to strengthen domain authority.
- Reporting & Analysis: Use tools like Google Analytics, Search Console, and SEMrush to track KPIs, provide monthly performance reports to clients, and recommend data-driven optimizations.
- Client Communication: Attend internal meetings and occasionally join client calls to provide SEO updates, explain findings, and support the account team.
- Industry Monitoring: Stay up to date on SEO trends, algorithm updates, and emerging tools to maintain a competitive edge for client accounts.
Requirements:
- Minimum of 2 years of hands-on SEO experience, preferably in an agency environment and managing multiple clients.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Ubersuggest, Ahrefs, Moz, Screaming Frog, and similar platforms.
- Familiarity with content management systems like WordPress, Shopify, or Wix.
- Understanding of HTML/CSS for troubleshooting and basic website edits is a plus.
- Strong ability to translate business needs into technical requirements.
- Experience working with cross-functional teams (engineering, UX, marketing, sales).
- Strong analytical skills with the ability to interpret performance data and draw actionable insights.
- Excellent verbal and written communication for both internal collaboration and client-facing updates.
- Ability to prioritize tasks effectively across multiple projects and meet deadlines.
- Familiarity with AI on how it is changing the SEO landscape, and knowledge of growth hacking strategies and digital marketing.