Social Media Specialist
Job Summary
The Social Media Specialist will develop and execute strategies to enhance brand awareness across multiple digital platforms. You will be responsible for content creation, including photography, videography, and short-form video production. Additionally, you will manage content calendars and analyze performance metrics to optimize social media engagement.
Responsibilities
- Develop and execute social media strategies
- Create and publish content across platforms
- Produce photos and short-form videos
- Manage content calendar and monitor performance
- Engage with online audiences
Required Skills
- Digital marketing experience
- Copywriting and communication
- Proficiency in design and video tools (Canva, CapCut, Adobe)
- Photography and videography skills
- Creative and independent
Job Details
Responsibilities:
- Develop and execute social media strategies to increase brand awareness and engagement.
- Plan, create, and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, and other digital platforms.
- Capture photos and videos during events, exhibitions, and behind-the-scenes activities.
- Produce creative short-form videos, reels, and visual content that reflect the company's brand.
- Manage the content calendar and ensure timely posting.
- Monitor social media performance, analyse insights, and recommend improvements.
- Stay updated with the latest social media trends and incorporate them into content strategies.
- Engage with online audiences by responding to comments, messages, and enquiries.
- Collaborate with internal teams to support marketing campaigns, company branding, and event promotions.
- Assist in planning and executing digital marketing initiatives.
Requirements:
- Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Media, or a related field.
- Minimum 1–2 years of experience in social media management or digital marketing.
- Fresh graduates with a strong portfolio are encouraged to apply.
- Excellent copywriting and communication skills in English.
- Bahasa Malaysia and Mandarin are an added advantage.
- Proficient in Canva, CapCut, Adobe Creative Suite, or other content creation tools.
- Basic photography and videography skills are highly preferred.
- Creative, organised, and able to work independently in a fast-paced environment.
- Willing to travel and provide on-site content coverage during events when required.
- Passionate about social media, content creation, and storytelling.