Digital Marketing Executive
Job Summary
The Digital Marketing Executive will play an integral role in executing digital campaigns, managing content, and ensuring seamless client servicing. This position focuses on driving measurable results through strategic ad management, audience research, and brand presence optimization. The role requires a proactive individual capable of delivering data-backed insights and collaborating across teams to ensure high-performance outcomes.
Responsibilities
- Execute and manage digital ad campaigns
- Maintain client relationships and project timelines
- Monitor and optimize campaign performance
- Manage brand social media presence and content
- Generate data-driven performance reports
Required Skills
- Digital marketing agency experience
- Proficiency in English and Malay
- Ad campaign management (FB, Google, etc)
- Content creation and social media trend awareness
- AI-assisted operational efficiency
- Strong communication and organizational skills
Job Details
Key Outcomes You Will Drive:
- Client Success: Be a trusted digital partner to clients by managing timelines and deliverables effectively, while advising on the best strategies to achieve business objectives.
- Insight-Driven Work: Proactively research industry trends, competitors, and audience behaviors to ensure campaigns are informed, relevant, and resonate with target markets.
- Engaging Campaigns: Contribute creative campaign ideas (both thematic and tactical), support execution across multiple platforms, and ensure campaigns run smoothly from start to finish.
- Optimised Ad Performance: Set up and manage ad campaigns across Facebook, Instagram, Google, YouTube, and more. Continuously monitor and optimise to maximise performance and return on investment.
- Brand Presence Management: Manage day-to-day operations of brand social media pages, including publishing content, engaging with audiences, and ensuring brand voice consistency.
- Content Excellence: Collaborate with copywriters, designers, and content creators to build impactful content for brand communication. Organise and maintain content calendars while ensuring client feedback is implemented effectively.
- Data-Backed Decisions: Deliver weekly, monthly, and campaign reports that go beyond numbers to provide actionable insights for optimisation and growth.
- Collaborative Spirit: Support the wider team with ad-hoc tasks and contribute positively to a high-performance, creative environment.
Requirements:
- Bachelor’s Degree in Marketing, Communications, Media, or related field.
- At least 1 year of experience in client servicing and digital marketing, ideally in an agency environment.
- Proven success in managing digital campaigns and growing client accounts.
- Excellent verbal and written communication skills in both English and Malay.
- A natural people person with the charisma to build trust and drive enthusiasm in every client conversation.
- Highly organized, detail-oriented, and comfortable managing multiple deadlines under pressure.
- Proficiency in Google Workspace and Microsoft Office tools.
- Proficient in using AI tools to assist in operational tasks.
- An active digital native with a strong grasp of social media trends.
- Experience or strong interest in creating social media content (e.g. short-form videos) is a bonus.