Social Media Content Specialist
Job Summary
The Social Media Content Specialist will create engaging, short-form video content specifically for Mandarin-speaking audiences across platforms like TikTok and Xiaohongshu. The role involves end-to-end video production, from scriptwriting and shooting to performance analysis. This position is open to fresh graduates who are comfortable on camera and eager to grow their digital marketing skills.
Responsibilities
- Create short-form video content for social media
- Scriptwriting and creative ideation
- Support paid advertising and marketing campaigns
- Analyze content performance metrics
Required Skills
- Fluent in spoken and written Mandarin
- Video production and editing skills
- Familiarity with TikTok, Instagram, Xiaohongshu
- Proficiency in tools like CapCut or Canva
Job Details
Content Creation & Video Production
- Create engaging short-form video content for TikTok, Facebook, Instagram, and Xiaohongshu.
- Produce scroll-stopping content that captures audience attention and drives engagement.
- Shoot product demonstrations, lifestyle content, and educational healthcare content.
- Participate in video productions both behind and in front of the camera.
Scriptwriting & Creative Ideation
- Develop compelling scripts, content hooks, and storytelling concepts.
- Research market trends and viral content formats.
- Generate fresh content ideas that resonate with Mandarin-speaking audiences.
Social Media & Advertising Support
- Prepare content assets for paid advertising campaigns.
- Support ongoing marketing initiatives across multiple social media platforms.
- Collaborate with designers and marketers to execute campaigns effectively.
Content Performance & Optimization
- Learn how high-performing content converts viewers into customers.
- Analyze content performance and identify opportunities for improvement.
- Apply consumer psychology and content strategy principles to future campaigns.
E-Commerce Content Support
- Create product visuals and content for online marketplaces.
- Assist in developing promotional materials that strengthen brand visibility.
Requirements
- Must-Have: Mandarin proficiency (spoken and written) is required as content targets Mandarin-speaking audiences.
- Passion for social media, content creation, and digital marketing.
- Comfortable appearing on camera for content creation.
- Strong communication and creative thinking skills.
- Positive attitude with willingness to learn.
- Nice-To-Have: Experience creating TikTok, Instagram Reels, Facebook, or Xiaohongshu content.
- Basic video editing knowledge.
- Familiarity with CapCut, Canva, Adobe Creative Suite, or similar tools.
- Experience managing personal social media accounts or content projects.
- Understanding of current social media trends.