Campaign Marketing Lead
Job Summary
We are seeking a dynamic Campaign Marketing Lead with expertise in experiential and event marketing. You will be responsible for developing strategic proposals, executing creative activations, and managing end-to-end campaign logistics. The role focuses on delivering memorable brand experiences while meeting client KPIs and budget objectives.
Responsibilities
- Develop and execute experiential marketing campaigns
- Manage client proposals, budgets, and project timelines
- Coordinate vendors, logistics, and event production
- Analyze campaign performance and report key metrics
Required Skills
- Experiential & Event Marketing expertise
- Strategic project management
- Creative proposal writing
- Analytical and problem-solving skills
Job Details
Responsibilities:
- Collaborate with clients to understand their marketing objectives, target audience, and brand messaging.
- Develop comprehensive campaign strategies, including experiential and event marketing activations, that align with client goals.
- Prepare compelling proposals that clearly articulate the campaign concept, objectives, target audience, budget, KPIs and timeline.
- Develop creative briefs and presentations to effectively communicate campaign ideas to clients and internal teams.
- Be involved in the planning and execution of experiential marketing activations, such as pop-up events, product launches, and brand experiences.
- Manage vendor relationships, negotiate contracts, and coordinate logistics for events and activations.
- Ensure seamless execution of all aspects of the campaign, including venue selection, event production, staffing, and on-site management.
- Manage campaign budgets, tracking expenses and ensuring cost-effectiveness.
- Monitor campaign performance and provide regular reports on key metrics, such as attendance, engagement, and ROI.
- Analyse campaign data to identify opportunities for improvement and future optimization.
- Collaborate with cross-functional teams, including creative and performance marketing, to ensure seamless campaign execution.
- Build strong relationships with clients and maintain open communication throughout the campaign process.
- Proactively address client concerns and ensure timely delivery of deliverables.
Requirements:
- Bachelor's degree in Marketing, Advertising, Public Relations, or a related field.
- Minimum 3 years of experience in campaign/experiential and event marketing, preferably in an agency setting.
- Strong understanding of marketing principles, branding, and consumer behaviour.
- Excellent project management skills, including the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
- Strong creative thinking and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work under pressure and adapt to changing priorities.
- Ability to work independently and as part of a team.
- Desire to stay current on the latest marketing strategies and best practices.
- Analytical skills to evaluate the effectiveness of a campaign.