E-Commerce Manager
Job Summary
We are seeking a hands-on E-Commerce Manager to own and scale our end-to-end online business, including our Shopify D2C store, marketplaces, and corporate gifting. You will be responsible for P&L management, digital marketing performance, and building a profitable, repeatable online channel. This role requires a balance of analytical rigor, CRM mastery, and a deep understanding of brand-led growth.
Responsibilities
- Manage D2C store P&L and growth KPIs
- Oversee Shopify operations and conversion optimization
- Execute CRM strategies via Klaviyo
- Plan and manage seasonal gifting campaigns
- Coordinate performance marketing agencies
Required Skills
- 4-7 years in E-commerce/Digital
- Shopify & Klaviyo mastery
- D2C growth strategy
- Data analytics & P&L management
- Meta & Google Ads fluency
Job Details
Key Responsibility:
- The online P&L: Manage revenue, margins, and key KPIs (conversion, AOV, repeat rate, LTV:CAC, MER).
- D2C site (Shopify): Oversee merchandising, conversion optimisation, the gifting experience, payments, and site roadmap.
- Retention and CRM: Build and run email, SMS, and WhatsApp programmes (Klaviyo), loyalty, referral, and subscriptions.
- Gifting calendar: Plan and execute year-round gifting moments (CNY, Christmas, Valentine's, etc.) with limited-edition drops.
- Corporate and bulk gifting: Productise and grow the highest-value channel.
- Marketplaces and third-party: Launch and manage curated gifting platforms, quick commerce, and selected channels like Shopee and Lazada.
- Performance marketing: Manage media agencies and freelancers across Meta, Google, and TikTok; own targets and creative briefs.
- Analytics: Own GA4 and Shopify reporting with monthly plan-versus-actual reviews.
- Cross-functional collaboration: Work with operations on fulfilment and cold-chain integrity, and coordinate with retail to convert in-store visitors.
- Regional groundwork: Prepare multi-currency and Shopify Markets for future expansion.
Requirements:
- 4 to 7 years in ecommerce or digital, including 2+ years owning a D2C Shopify store's growth end to end.
- Hands-on mastery of Shopify and Klaviyo (or equivalent CRM), plus working fluency in Meta and Google Ads.
- A track record you can quantify (e.g., grew online revenue, lifted repeat rates, or drove revenue via email).
- Experience with premium, lifestyle, F&B, or gifting brands; understanding of brand-led growth vs. discounting.
- Strong commercial and analytical instincts; comfortable owning numbers and a budget.
- A genuine eye for brand and detail.
Bonus points:
- Marketplace or curated-gifting-platform experience (Shopee, Lazada, Giftano).
- Corporate or B2B gifting, subscription, or loyalty programme experience.
- Perishable, food, cold-chain, or seasonal-peak operations.
- Familiarity with the affluent Asian gifting audience and channels like Xiaohongshu (RED).
- Regional or cross-border ecommerce exposure (Shopify Markets, multi-currency).