Social Media Marketing Executive

Responsibilities: - Manage influencer engagement and campaigns, including operational activities related to influencers (contracts, briefs, discount code creation, etc). - Manage social media channels which include copywriting, creating engaging and effective contents, and create, produce and edit bite-sized videos relatable to our target audience. - Ideate, produce and execute contents for marketing materials and collaterals across online (website and social media) and offline channels. - Analyze metrics and optimize strategies to boost sales performance. - Manage customers’ inquiries and assist in public relations matters. - Assist in developing new partners within the industry through innovative collaborations for the brand to acquire new opportunities. - Coordinate and assist in all marketing activities including photoshoot sessions and providing support as required. - Research on the latest trends within the fashion retail industry. Requirements: - Degree in Marketing, Business or related fields. - At least 2-3 years of relevant experience. - Strong written and verbal communication skills. - Proficient in using social media platforms. - Good understanding of marketing principles. - Creative mindset and attention to details. - A team player with effective collaboration and interpersonal skills. - Ability to work in a fast-paced environment and meet deadlines. - Strong organizational, analytical and project coordination skills.