Paid Ads Marketing Manager
Job Summary
We are seeking a hands-on Marketing Manager (Paid Ads) to scale online sales for a luxury bag reselling business. You will be responsible for planning and managing paid campaigns across Meta and Google, while optimizing e-commerce channels like Shopify, TikTok Shop, and eBay. This role is ideal for a data-driven professional who can convert ad spend into tangible leads and sales.
Responsibilities
- Plan and manage Meta and Google ad campaigns
- Optimize Shopify, TikTok Shop, and eBay listings
- Monitor ad performance and ROAS
- Create social media and product content
Required Skills
- Meta Ads & Google Ads expertise
- E-commerce management (Shopify/eBay)
- Data-driven sales funnel optimization
- Fluent in English and Bahasa Malaysia
Job Details
Main Responsibilities:
Paid Ads & Digital Marketing:
- Plan, launch, and manage Meta Ads on Facebook and Instagram.
- Plan, launch, and manage Google Ads.
- Set up retargeting campaigns.
- Test ad creatives, captions, audiences, offers, and campaign angles.
- Monitor ad performance, leads, sales, ROAS, and conversion rate.
- Improve campaigns based on performance data.
- Build the company’s online marketing strategy from the ground up.
E-Commerce & Online Sales:
- Set up, manage, and optimise the Shopify store.
- Set up and manage TikTok Shop with proper sales process.
- Upload and optimise eBay product listings.
- Improve product titles, descriptions, pricing, photos, and listing quality.
- Drive online sales through Shopify, eBay, Instagram, TikTok Shop, and paid ads.
Social Media & Content:
- Create or coordinate daily posting for TikTok and Instagram.
- Prepare sales-focused product content.
- Support Instagram enquiries and online customer engagement.
- Build the brand’s online presence across digital platforms.
- Support existing WhatsApp business communities when needed.
Requirements:
- Strong hands-on experience in Meta Ads and Google Ads.
- Able to manage paid campaigns independently.
- Understands leads, traffic, retargeting, ROAS, conversion rate, and online sales funnels.
- Experience with Shopify or e-commerce store management.
- Experience with TikTok Shop, eBay, Instagram sales, or social commerce is an advantage.
- Able to write or improve ad copy, captions, and product listings.
- Sales-driven, data-driven, and results-focused.
- Able to work independently without close supervision.
- Comfortable working directly with the founder.
- Experience in luxury goods, fashion, retail, reselling, or premium products is an advantage.
- Good communication skills in English and Bahasa Malaysia.
- Must be legally eligible to work in Malaysia.
Commission Structure:
- Online bags sold per month: 1 to 5 bags sold RM215 per bag; 6 to 10 bags sold RM320 per bag; 11 to 20 bags sold RM430 per bag; More than 20 bags sold RM535 per bag.
- Commission starts from day one and is paid for every bag sold online through Shopify, eBay, Instagram, TikTok Shop, or other approved online sales channels.