Social Media Specialist

Plan weekly content calendars for TikTok, XHS and Instagram Develop platform-specific content ideas that suit each audience Write engaging captions and copy in the appropriate tone for each platform Create basic social media visuals using Canva Keep up with the latest TikTok, XHS and Instagram trends Coordinate content production, approvals and posting schedules Schedule and publish content across all three platforms Work closely with creators, video editors, and the internal team Requirements At least 1 year of experience in social media, digital marketing or content creation is preferred Familiar with TikTok, XHS and Instagram, including their content formats, trends and audiences Able to plan content strategically and adapt ideas for different platforms Basic Canva design skills are required Strong writing and communication skills, humour is a bonus Proficiency in English and Bahasa Malaysia (basic) Mandarin proficiency is preferred, as the role involves planning and writing XHS content Creative, detail-oriented and able to manage multiple accounts and deadlines Experience in an agency environment is an added advantage