KOL Campaign Operations Intern
Job Summary
The KOL Campaign Operations Intern will assist in executing influencer marketing campaigns by coordinating with creators and managing project timelines. Responsibilities include sourcing suitable influencers, ensuring deliverables meet brand standards, and reporting on campaign performance. This role requires strong organizational skills and the ability to manage multiple campaigns across various social media platforms.
Responsibilities
- Source and select influencers based on brand alignment
- Coordinate campaign timelines and product deliveries
- Review creator content for quality and brand guidelines
- Track performance data and generate insights reports
Required Skills
- Knowledge of social media platforms
- Project management
- Written and verbal communication
- Influencer campaign coordination
Job Details
Campaign Planning, Creator Sourcing & Selection:
- Research and source suitable creators across platforms (TikTok, Instagram, YouTube, etc.) who align with the brand’s target audience, campaign objectives, and content style.
- Build and maintain a database of relevant creators across different niches and audience segments.
- Curate and propose a shortlist of recommended creators for each campaign based on reach, engagement, content quality, and audience fit.
- Review creator profiles, past collaborations, and performance metrics to ensure brand suitability.
- Compose clear and effective content briefs for campaigns directed at creators.
Campaign Execution & Coordination:
- Ensure timely delivery of products to creators for content creation.
- Monitor campaign timelines to guarantee all deliverables are completed on schedule.
- Track creator submissions and ensure drafts are submitted for review before posting.
Content Review & Quality Control:
- Review creator drafts to ensure alignment with the campaign brief, messaging, and brand guidelines.
- Provide clear feedback and request revisions when necessary before content goes live.
Reporting & Insights:
- Collect campaign performance data across relevant platforms.
- Prepare campaign insight reports summarizing reach, engagement, performance metrics, and key learnings.
Requirements:
- Strong understanding of social media platforms (TikTok, Instagram, Xiaohongshu, YouTube, etc.).
- Excellent organizational and project management skills.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Experience working with creators or influencer campaigns is a strong advantage.
Nice to Have:
- Familiarity with influencer analytics.
- Experience preparing campaign reports and performance insights.
- Existing network of KOLs or content creators.