Marketing Executive
Job Summary
The Marketing Executive will plan and implement multi-channel marketing campaigns while managing social media and digital content. The role involves conducting market research to identify trends and driving lead generation strategies to support sales growth. Additionally, the position requires organizing promotional events and ensuring consistent brand communication across all platforms.
Responsibilities
- Plan and implement marketing campaigns
- Manage social media and website content
- Analyze marketing campaign effectiveness
- Organize promotional events and roadshows
Required Skills
- Digital marketing and content creation
- Market research and analysis
- Social media management
- Lead generation strategies
Job Details
Key Responsibilities
- Plan and implement marketing campaigns across online and offline channels
- Manage social media platforms, website content, and digital marketing activities
- Conduct market research to identify new opportunities and stay up-to-date with industry trends
- Collaborate with the team to develop lead-generation strategies and drive sales growth
- Analyze and report on the effectiveness of marketing campaigns and make recommendations for improvement
- Conduct market research to identify trends, competitors, and customer needs
- Organize events, roadshows, exhibitions, and promotional activities
- Support the sales team with marketing tools and promotional strategies
- Maintain and update the customer database for marketing purposes
- Liaise with external agencies, printers, and suppliers
- Ensure brand consistency in all marketing communications
- Manage the company's website and ensure that it is up-to-date and optimized
Requirements
- Diploma or Degree in Marketing, Business Administration, Communications, or related field
- 2–3 years of experience in marketing or related role
- Knowledge of digital marketing, social media, and content creation
- Good communication and interpersonal skills
- Creative, proactive, and able to work independently
- A passion for marketing and a willingness to learn and stay up-to-date with industry trends.