Digital Marketer
Job Summary
As our Digital Marketer you will build and scale our online presence, design campaigns that bring sign-ups, and turn members into advocates. You will own content, run paid channels, set up email journeys, and measure what works so we can grow membership while keeping our genuine voice. Expand your portfolio by running real ad budgets, leading content projects, and growing technical skills in digital advertising and analytics.
Responsibilities
- Create and maintain a 4-week content calendar across social media platforms
- Set up and manage Meta and Google ad campaigns
- Build weekly performance reports tracking leads and conversion rates
- Manage email campaigns and automate welcome and retention flows
Required Skills
- Diploma or degree in marketing, communications, or related field
- Around 2 years of digital marketing experience
- Hands-on experience with Meta Ads Manager and Google Ads
- Familiarity with Google Analytics, GA4, and UTM tracking
Job Details
Your Growth & Impact Expand your portfolio by running real ad budgets and tracking return on ad spend with clear metrics. Lead content projects from brief to publish and watch member engagement rise over time. Grow technical skills in Facebook Ads, Google Ads, and analytics through hands-on campaign work. Build cross-functional relationships with trainers and front-desk staff to shape campaigns that convert. Connect with a supportive team and a clear route to senior marketing responsibilities as we scale.
Responsibilities
Content & Community
- Create and maintain a 4-week content calendar across Instagram, Facebook, and TikTok that supports package promotions.
- Write concise, on-brand captions and produce simple graphics or briefs for short-form video assets.
- Manage community touchpoints by replying to comments, messages, and reviews to keep prospective clients engaged.
- Coordinate with coaches to capture class highlights and client success stories for social proof.
Growth & Paid Media
- Set up and manage Meta and Google campaigns, including audience targeting, creatives, and budget pacing.
- Run landing page tests and optimise ad funnels to increase trial bookings and membership sign-ups.
- Monitor daily performance and adjust bids, creatives, and placements to meet monthly KPIs.
- Collaborate on promotional calendars for seasonal offers and local partnerships.
Analytics & Operations
- Build weekly performance reports tracking leads, cost per acquisition, and conversion rates.
- Implement and maintain tracking with Google Analytics, Facebook pixel, and UTM tagging.
- Run simple A/B tests on creatives, copy, and landing pages and report learnings to the team.
- Manage email campaigns and automate welcome and retention flows to support member journeys.
Requirements
Qualifications & Experience
- Diploma or degree in marketing, communications, or related field preferred, or equivalent practical experience.
- Around 2 years of digital marketing experience, ideally with consumer or fitness-related brands.
- Portfolio or case examples of past campaigns, content, or ad results required.
- Comfort working in a small team and adapting to evolving priorities.
Hard Skills & Knowledge
- Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup and optimisation.
- Familiarity with Google Analytics or GA4, UTM tracking, and basic conversion tracking.
- Practical skills in content tools such as Canva, basic video editing, and scheduling platforms.
- Experience with email platforms (Mailchimp, Klaviyo or similar) and basic SEO fundamentals.
Soft Skills & Qualities
- Write clear, friendly copy that matches our local voice and speaks to prospective members.
- Be data-curious and comfortable using simple reports to make decisions and prioritise tests.
- Organised planner who can manage multiple campaigns and meet deadlines reliably.
- Collaborative team player who communicates clearly with trainers and front-line staff.