Senior Digital Marketing Executive
Job Summary
The Senior Digital Marketing Executive will plan and execute comprehensive digital marketing campaigns including SEO/SEM and social media advertising. The role involves creating engaging content and analyzing campaign performance to gather visitor data and drive improvements. The candidate will also assist with agency pitches and proposals requiring digital and social expertise.
Responsibilities
- Plan and execute SEO/SEM and social media campaigns
- Develop engaging content for brand promotion
- Analyze campaign data and performance
- Support agency pitches and proposals
Required Skills
- Digital Marketing (SEO/SEM/Display)
- English and Mandarin proficiency
- Facebook Business Manager
- Google Ads, Analytics, and Data Studio
- 2+ years experience in digital marketing
Job Details
Responsibilities:
- Plan and execute digital marketing efforts, including SEO/SEM, social media advertisements, and display advertising campaigns.
- Develop engaging, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for improvement.
- Assist with agency pitches and proposals (research and strategic execution) that will require digital/social expertise.
Requirements:
- Good written and verbal communication in ENGLISH is a must; Mandarin is an advantage.
- Candidate must possess at least Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Advertising/Media, Mass Communications, Marketing, Commerce or equivalent.
- Preferred skill(s): Facebook Business Manager, Social Media Content Planner, Google Ads & Analytics, Google Search Console, Google Keywords Planner, Google Data Studio, Google Tag Manager.
- Responsible, independent, well-organized and multitasking capability.
- Agency background or Digital Marketing qualified individual with min 2 years experience or above would be an added advantage.