Social Media Executive
Job Summary
The Social Media Executive will develop, create, and publish engaging content across various social media platforms while collaborating with the creative team. You will be responsible for managing client social media accounts, executing marketing strategies, and ensuring consistent community engagement. Additionally, the role involves monitoring campaign performance and providing actionable data reports to optimize marketing efforts.
Responsibilities
- Develop and publish content for multiple social platforms
- Collaborate on creative visual production
- Plan and execute marketing campaign strategies
- Manage client accounts and online presence
- Handle community engagement and customer queries
- Monitor and report on campaign performance data
Required Skills
- Degree in Marketing, Communications, or related field
- Minimum 1 year digital marketing experience
- Fluent in English; Mandarin/Bahasa Malaysia is a plus
- Strong ad copywriting skills
- Ability to multitask and work under pressure
- Proficiency in data analysis and reporting
Job Details
Content Creation & Management
- Develop, create, and publish engaging content for various platforms (Facebook, Instagram, TikTok, XiaoHongShu, Lemon8, Linkedin and etc).
- Collaborate with the Creative Team to ensure high-quality visuals, including photography, graphic design, and video production.
Social Media Strategy & Planning
- Brainstorm and develop ideas and strategies for marketing campaigns aligned with clients’ business objectives.
- Maintain content calendars and plan the rollout of campaigns to ensure consistent and timely posting.
Account Management
- Manage social media accounts for clients across diverse industries, building and maintaining their online presence.
- Work directly with clients to understand their needs and tailor strategies accordingly.
Community Engagement & Management
- Respond to comments, messages, and customer queries in a timely and brand-appropriate manner.
Data Analysis & Reporting
- Monitor, track, and report on campaign performance, providing actionable insights for optimization.
Requirements
- Diploma/Bachelor’s degree in Advertising, Marketing, Media, Communications, or a related field.
- Minimum of 1 year of experience in digital marketing, preferably in an agency environment.
- Fluent in written and spoken English, with proficiency in Mandarin/Bahasa Malaysia being a strong advantage.
- Fresh graduates are welcome to apply.
- Experienced in ad copywriting, with strength in Mandarin Content for social platforms.
- Strong communication skills, with the ability to collaborate effectively across cross-functional teams.
- Demonstrated ability to meet deadlines consistently, multitask, and problem-solve with strong attention to detail.
- Ability to work under pressure in a fast-paced environment.