Social Media Executive

Key Responsibilities Social Media Strategy & Content Management - Assist in developing social media strategies and proposals that align with clients' marketing and communication objectives. - Research social media trends, audience behaviour, and competitor activities to generate fresh content ideas. - Plan, develop, and manage engaging content across platforms such as Facebook, Instagram, TikTok, YouTube, XiaoHongShu (小红书), Lemon8, and other emerging channels. - Work closely with the creative team to develop compelling visuals, videos, and copywriting. - Manage day-to-day social media operations, including content calendars, post scheduling, caption writing, and performance monitoring. - Analyse social media performance and provide recommendations for improvement. Digital Marketing Campaign & Influencer Engagement - Support the planning and execution of digital marketing campaigns across various industries. - Identify, source, and engage suitable influencers, KOLs, content creators, and external resources based on campaign objectives. - Explore creative campaign concepts and content opportunities to increase brand awareness and audience engagement. - Keep up with emerging digital platforms, marketing technologies, and AI-powered tools to enhance campaign creativity and efficiency. - Provide on-site event support when required to ensure smooth campaign execution. Client Servicing & Account Management - Support daily client communication and account servicing to ensure smooth project coordination and delivery. - Understand clients' requirements and translate their objectives into actionable social media and marketing activities. - Coordinate with internal teams and external partners to ensure projects are delivered according to timelines and expectations. - Maintain good client relationships through proactive communication and reliable execution. Requirements Job Requirements - We're looking for someone who has the right attitude, creativity, and willingness to grow. - Diploma or Bachelor's Degree in Marketing, Mass Communication, Business, Journalism, or a related field. - 1–2 years of relevant working experience in social media, digital marketing, content marketing, or a marketing agency environment. - Good command of Chinese (Mandarin), with the ability to read and write Chinese fluently. This is essential for handling Chinese-language content and platforms such as XiaoHongShu. - Good written and verbal communication skills in English. Bahasa Malaysia proficiency is an added advantage. - A genuine passion for social media, with a good understanding of platforms including Facebook, Instagram, TikTok, YouTube, XiaoHongShu, Lemon8, and other trending channels. - Creative mindset with an eye for engaging content, storytelling, and social media trends. - AI proficiency is an advantage – familiar with AI-powered tools for content ideation, copywriting, research, creative development, and productivity. - Familiar with Google Workspace and comfortable learning new digital tools and platforms. - Proactive, resourceful, and willing to take ownership of assigned tasks with minimal supervision. - Able to multitask, manage deadlines, and work in a fast-paced agency environment. - A collaborative team player with good interpersonal and problem-solving skills. Why Join Us? - Exposure to Diverse Industries: Work with different brands and clients across various industries. - Room to Grow: Gain hands-on experience in social media strategy, digital campaigns, influencer marketing, and account management. - Creative Environment: Bring your ideas to life and explore new ways to connect brands with their audiences. - Explore AI & Digital Innovation: Discover and leverage new technologies to make marketing smarter and more impactful. - Real Industry Experience: Be involved in exciting campaigns, events, and projects from planning to execution.